Yamaha Backs Pattani FC Entry Into Thai Premier League
Yamaha Motor is backing Pattani FC's entry into Thailand's top-tier Thai League 1 for the 2026/27 season, marking a historic milestone for football in the country's southern border region.
Thai Yamaha Motor executives and regional automotive partners held a press conference with Pattani Province Governor Patiemah Sadiyamu to officially unveil Pattani FC and announce the club's 2026/27 season squad as it enters Thai League 1. Yamaha is advancing its "Go Beyond…Feel Different" campaign through sports marketing strategy centered on five KANDO principles: initiation, excitement, confidence, appeal, and engagement. The company will participate in making history as Pattani FC rises from the regional league to Thailand's top division, reflecting the determination and pride of Pattani residents and football fans across the southern border provinces.
The promotion represents a significant milestone for football in Thailand's southern border region. Yamaha is committed to delivering engaging experiences through football to build lasting connections between the brand, the club, and fans. The official launch event for Pattani FC and its 2026/27 squad took place recently at the Sanam Luang Bridge (Three Cultures Clock Tower) on the banks of the Pattani River.
