Deputy PM Orders Major Platforms to Slash Seller Fees
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Deputy Prime Minister and Commerce Minister Supamas Isarapakdee announced today (Oct 28) that she has invited Thailand's three leading e-commerce platforms — Shopee, Lazada, and TikTok Shop — to cooperate in reducing the commission fees (GP) that sellers pay to the platforms. The reduction will last six months, from Dec 1, 2026 to May 31, 2027, reverting to the rates set in January 2026. The measure is expected to ease the fee burden on SMEs by a total of 1.93 billion baht, benefiting 1.2 million sellers.
The new GP rates: Shopee will drop from 8.03–19.26% to 8.03–13.91%; TikTok Shop from 13.38–21.94% to 11.24–17.66%; and Lazada from 9–17.50% to 7.50–11.60%. The cuts apply to all product categories except electronics.
Online sellers wishing to qualify for the reduced GP must register as online entrepreneurs. Individuals must have annual sales or revenue not exceeding 1.8 million baht and can register at district offices (Bangkok) or local administrative offices (other areas). Juristic entities must have annual sales or revenue not exceeding 3.5 million baht and can register at provincial commerce offices or the Department of Business Development. Registration opens Nov 1, 2026.
Supamas said the government will soon extend the fee-reduction program to ride-hailing platforms. The Cabinet has also tasked the Electronic Transactions Development Agency (ETDA), the Ministry of Digital Economy and Society (DE), and the Department of Internal Trade to revise the draft Digital Platform Economy Act B.E. 2568 to ensure fair pricing, prevent anti-competitive behavior, and maintain appropriate quality standards. The bill will be submitted to Cabinet and Parliament, but if deemed urgent, a Royal Decree or Emergency Decree could be issued for faster enforcement.
Additionally, the Permanent Secretary of Commerce and the Department of Internal Trade have been ordered to monitor compliance with the announcement controlling credit terms that large partners impose on SMEs. Consumers who encounter unfair trade practices by platforms can report them to the Internal Trade hotline 1569 and the Business Development Department hotline 1570.
Department of Internal Trade Director-General Wathanyu Suea-iam said the repeated hikes in online selling commissions have hit small and medium sellers hard, especially micro-enterprises that cannot adjust quickly on costs or store management. Targeted relief measures are urgently needed alongside long-term solutions, noting that GP rates have been raised at least three times this year alone.
