Hyundai Launches Campaign Film for 2026 Cup
Hyundai has launched a campaign film for the Hyundai Cup 2026 regional football tournament running July 24 through August 26, promoting its "Driving ASEAN as One" vision to unite Southeast Asia through sports and shared experiences.
On July 7, 2026, Hyundai Motor Asia Pacific unveiled the campaign film "Hyundai, Driving ASEAN as One," emphasizing its role as the main sponsor of the Hyundai Cup 2026 regional football tournament scheduled for July 24 through August 26, 2026. The campaign conveys Hyundai's vision of uniting Southeast Asia through powerful storytelling that reflects the spirit of football, the strength of shared goals, and a journey connecting people across the region to move forward together.
As principal sponsor, Hyundai leverages over 27 years of global sports experience to celebrate and connect the diverse peoples, cultures, and communities of Southeast Asia. The "Hyundai, Driving ASEAN as One" campaign expresses Hyundai Motor's global network vision under the concept of "Progress for Humanity," which reflects the belief that meaningful progress occurs when people move forward together and that driving has the power to bring people closer.
"Hyundai Cup 2026 is not merely a football competition but a platform celebrating the values ASEAN upholds—diversity, strength, and the spirit of unity that cannot be separated," said Faraz Chamsie, Marketing Director of Hyundai Motor Asia Pacific. "Through our main campaign film and 'Driving ASEAN as One' campaign, we want football fans across the region to feel that Hyundai stands beside them throughout this tournament. For Hyundai, Progress for Humanity is not just words or a slogan but our commitment to driving meaningful change and building connections in every market we operate. Hyundai Cup 2026 is one of the most important platforms to realize this commitment across Southeast Asia."
The campaign centers on the Hyundai STARGAZER, the hero vehicle of Hyundai Cup 2026, designed to address connectivity, comfort, and family travel. STARGAZER embodies the spirit of "Driving ASEAN as One" by bringing people together, creating shared journeys, and enriching meaningful moments that reflect community identity across the region. Within the campaign narrative, STARGAZER symbolizes moving forward together while inspiring hope across the region.
The campaign also features Dhika, the "Aura Farming Boy" viral sensation from the Pacu Jalur boat racing competition, to share the story. Dhika represents values of trust, teamwork, and coordinated movement, becoming an inspiration for moving forward together as one—much like rowing team members with different roles all pursuing a common goal. Hyundai believes meaningful progress happens when people unite under shared objectives. Dhika's full story with Hyundai will be revealed through special campaign content soon.
The "Hyundai, Driving ASEAN as One" campaign content has begun rolling out across Hyundai's official social media channels throughout the ASEAN region as the Hyundai Cup 2026 approaches.
