Toyota Launches Hilux Revo Racing Mania 2026 Season

Toyota is revving up excitement with the Hilux Revo Racing Mania 2026 season, kicking off at Surat Thani Motorsport on August 1–2. Toyota Motor Thailand is building community among pickup truck enthusiasts with a festival celebrating modified vehicles and motorsport competition. The inaugural race features both professional and amateur drag racing, car customization displays, and motorsport activities designed to appeal to Southern Thailand's racing community under the high-octane concept "Rev Fast Fight—the battlefield burns, the track roars."

Toyota is opening a spectacular speed festival to delight motorsport fans across the South, launching the 2026 season at Surat Thani Motorsport on August 1–2 with double the excitement, packed activities, and promotions tailored for both custom car lovers and serious racers. Market research shows consumers favor clean premium custom styles that emphasize sleek elegance and personal expression, alongside growing interest in high-stance vehicles. This year's event targets both drag racing enthusiasts and decoration lovers to strengthen the Toyota pickup community.

Key activities include Pro & Amateur Drag Race featuring over 100 competing vehicles—a record—with professional competition standards using Balance of Performance rules, with total prizes exceeding 3.9 million baht across the season. An online AI Dream Build campaign lets participants design custom Hilux Revo vehicles through artificial intelligence, with selected designs potentially developed into real prototypes under an "AI to Reality" concept. A Car Club Pit Zone brings together over 100 car clubs with activities including Toyota Bracket Challenge and Drag Academy, plus appearances by leading automotive influencers M Ror Sing Thailand, Un DRAG DIESEL, and O Custom Car Association.

A Dealer Zone features Toyota Surat Thani and Toyota Tapi showcasing Hilux Revo and Travo vehicles with exclusive event promotions. Viewers watching the live stream can scan QR codes for exclusive secret deals and discounts from local dealers. The event also includes over 21 partner brands selling customization equipment at special prices, plus The Hilux Legendary zone showcasing the vehicle's history from Hero and Mighty X through Vigo, Revo, and Travo models.