Thailand Launches Big Data Platform to Boost Exercise Participation to 50%
Thailand launched a big data platform called CCC Phase 3 to track exercise data and boost regular physical activity participation to 50% by 2027, integrating insights from multiple apps and agencies to tailor health policies to specific pop
On July 31, 2026, Deputy Secretary-General Natthriya Thueiwongse of the Ministry of Tourism and Sports opened the "Move Together Day: CCC Festival" at Siam Paragon shopping mall in Bangkok's Pathumwan district, announcing the launch of CCC Phase 3 as a national big data platform for exercise. The platform will integrate exercise and sports data from the public to provide evidence-based insights for formulating precise health and sports policies that better serve the needs of Thai citizens.
Thueiwongse stated that the ministry prioritizes encouraging consistent exercise and sports participation by leveraging technology and data as motivational tools, aligned with modern digital lifestyles. CCC serves as a crucial mechanism connecting citizens, government, private sector, and health networks.
"CCC is no longer just a fitness tracking app. We are developing it into a central platform that harnesses data for both public benefit and government policy management. Our core goal is to increase exercise participation among Thai people and make it a daily habit," Thueiwongse said.
Phase 3 of CCC development aims to integrate data from multiple applications and relevant agencies to analyze exercise behavior patterns across regions, age groups, and target populations. This data will enable the government to design policies, measures, and promotional activities tailored to specific groups' needs and behaviors.
A redesigned CCC application featuring improved usability and diverse workout challenges and activities has also been launched to make exercise more accessible and engaging. Additionally, a "CCC Community" platform has been created to connect health-conscious individuals nationwide, facilitating experience sharing, activity creation, and collaborative exercise participation to build a broader "exercise culture" across society.
Thueiwongse emphasized that the CCC initiative aligns with the ministry's role in advancing the national strategy, with a key target of ensuring 50% of Thai people exercise or play sports regularly by 2027. Achieving this goal requires coordinated effort from technology, data analytics, motivation systems, and collaboration among government, private sector, communities, and citizens.
The "Move Together Day: CCC Festival" serves not only as the launch of Phase 3 but also as a platform to translate the "Move Together" concept into action, offering the public and health networks opportunities to test new features, learn, share experiences, and collectively foster an exercise culture.
