DAKS Hosts Exclusive Dinner Blending British Heritage With Thai Flavors
DAKS hosted an exclusive dinner for its top customers at a Bangkok restaurant, featuring a nine-course Thai-British fusion menu by Asia's Best Female Chef and unveiling the brand's Autumn/Winter 2026 collection inspired by Bauhaus design.
DAKS, the legendary British luxury fashion brand distributed by ICC International Public Company Limited, hosted a thank-you dinner for its top spenders—customers with the highest DAKS purchases from Central and Robinson department store chains. The exclusive event, titled "British Heritage Meets Local Flavour," took place at ERR Urban Rustic Thai on Sukhumvit 32, bringing together valued customers and business partners in an intimate, sophisticated atmosphere.
The evening began with complimentary Mercedes-Benz transportation courtesy of DAKS and TTC Motor, reflecting the brand's attention to detail. The highlight featured a nine-course exclusive chef's table menu created by Chef Bo Duangporn Songvisavakul, named Asia's Best Female Chef in 2013. Each course was carefully paired with one of nine beverages and thoughtfully blended British cultural heritage with Thai local ingredients and flavors.
During the event, DAKS unveiled "The Bauhaus Framework," its Autumn/Winter 2026 collection. The brand reinterpreted its signature House Check pattern—distinctive for over 50 years—through Bauhaus art and design philosophy, introducing it with a modern sensibility. The new palette emphasizes brown and green tones while preserving DAKS' clear British heritage identity.
The event reflected DAKS' commitment to conveying brand identity and values while presenting seasonal collections. The brand emphasized that it stands out not only through design but also through a distinctive approach to fashion and lifestyle, allowing valued customers to experience its work up close.
