From Beauty Queen to Entrepreneur: Muay Fighter Cat Launches Skin Tone-Up Line
Police Major Dr. Atittaya Benjapak, known as Muay Fighter Cat, launches a new body tone-up cosmetic line tailored for Thai skin, enlisting fashion icon Jeena Wiraya and singer Benz Prik Thai as co-presenters.
After succeeding in entertainment, beauty pageants, and earning a doctorate, Police Major Dr. Atittaya Benjapak, known as "Muay Fighter Cat," is now launching a comprehensive business venture with a new body tone-up product line.
Drawing from her own experience using tone-up cosmetics, Cat developed the formula to suit Thai skin and lifestyle. The launch features two formulas and enlists two industry icons—Jeena Wiraya Pattrochokchai and Benz Prik Thai—as co-presenters.
Jeena Wiraya represents confident fashion-forward women who love styling and bold looks. With a lifestyle constantly in front of cameras for events and shoots, Jeena perfectly embodies the product's promise of boosting confidence and enabling new daily looks.
Singer Benz Prik Thai, though now a mother, maintains impeccable personal care and a radiant, confident appearance, especially under stage lights. She represents modern women's confidence with clarity.
Cat explained: "I put great effort into this product because I wanted all women and LGBTQ+ people to feel confident. Working in entertainment and beauty pageants, I use tone-up daily, but hadn't found a complete solution. So I developed this formula from my own experience.
"I chose Jeena and Benz because they're icons with distinct styles. Jeena represents fashion-loving women who enjoy styling, while Benz is a talented singer who maintains herself and radiates confidence. Both can represent the tone-up product through two different but equally fitting characters."
