Geely Riddara Hits Fourth-Ranked Pickup Sales for Second Month

Geely Riddara Thailand continues to make waves in Thailand's new-energy pickup market after achieving 409 registrations in July and climbing to the fourth-ranked position in the four-door pickup segment for the second straight month. The brand maintains its leading position in Thailand's new-energy pickup market overall, demonstrating sustained sales growth and reinforcing consumer trust in electric pickups as a reliable, affordable solution that meets both practical and value-conscious needs across commercial and everyday use.

This success comes amid a shift in Thailand's pickup market, where consumers and business operators are increasingly prioritizing operating costs, efficiency, and long-term value. As a result, new-energy pickups are gaining wider appeal—not just as alternative vehicles, but as essential tools for both commercial and personal use, including family and lifestyle applications. The Riddara RD6 exemplifies this trend with its "Function as a Pickup, Drive as an SUV" philosophy.

A key growth driver for Geely Riddara is its comprehensive product strategy targeting two main customer groups. The Riddara Econ Series is designed for commercial and hauling use, appealing to business operators seeking cost-effective, high-torque performance. The Riddara RD6 Series addresses dual-purpose buyers wanting versatility, technology, and a smooth driving experience. The brand currently offers five variants priced between 739,000 and 1,149,000 baht—one Econ model (63 kWh 2WD) and four RD6 options with varying battery and drivetrain configurations.

Beyond product strength, Geely Riddara has built consumer confidence through test drives, product communications, targeted promotions, and an expanded dealer and service network now comprising 29 showrooms and service centers nationwide. The brand continues to elevate after-sales service with genuine parts availability and trained technicians to ensure high-quality customer satisfaction.