Thai Brand LEPAS Launches Global Elegant Lifestyle Week in China
LEPAS, a Thai brand, is launching its first Global Elegant Lifestyle Week in Wuhu, China, from October 18–24, 2026, as part of the Chery International User Summit. The event features the debut of the Global Elegance Promenade, a street showcasing diverse cultural expressions of elegant living in the new‑energy vehicle era. Through local partnerships, immersive experiences and user collaboration, LEPAS aims to co‑create a global vision of elegance that respects local traditions.
LEPAS explains that its growth into global markets is about becoming part of local life, not just expanding sales. The brand connects with communities through sports, art, design, social activities and locally relevant events, co‑creating a shared definition of elegance with users. Users themselves become Global Elegant Lifestyle Partners, helping shape the concept. During the week, the Global Elegance Promenade will showcase elegance in many forms created by these partners worldwide: local lifestyles, distinctive design, cultural scents, immersive experiences and real user stories, all set in an open, relaxed and stylish atmosphere. Visitors will encounter elegance from East Asia, Europe, the Middle East, Africa, Southeast Asia and Latin America — from delicate Song brocade patterns and faint orchid‑scented silk to Earl Grey tea enjoyed in a shaded garden, blue window frames, warm sunlight and herbal tea, each evoking a leisurely afternoon ambience. More than an exhibition, the promenade is a space for connection and co‑creation where partners help design and share experiences. LEPAS aims to bring together people of diverse cultural backgrounds so traditions and lifestyles intersect, sparking inspiration and broadening views on elegant living. Under the theme 'TOGETHER IN ELEGANCE', the event will gather LEPAS’s first‑generation users worldwide, partners and industry media for face‑to‑face interaction at the promenade, allowing everyone to share perspectives on elegant living and explore beauty together through dialogue and joint creation.
