Tourism

POKPOK Announces Oktoberfest 2026 Along Bangkok's Chao Phraya River

POKPOK will host PokPok Oktoberfest 2026 along Bangkok’s Chao Phraya River from October 24 to November 1, offering Bavarian‑style food, drinks and entertainment over nine days. The event marks the company’s shift from food delivery to experiential gatherings, with plans to make it an annual festival.

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POKPOK announced that PokPok Oktoberfest 2026 will run for nine days from October 24 to November 1, 2026 at The 71 Venue in Rama 3, Bangkok. The event will feature Bavarian‑style decorations, long communal tables, live music, games and activities throughout the day, welcoming individual visitors, friends, families and offering group table reservations. More than 50 booths will serve German dishes, international food and a variety of beverages.

Nattapong Charuvijit explained that the festival represents a new direction for POKPOK, shifting from its core food‑delivery model—born during the COVID‑19 pandemic to alleviate high delivery costs—to creating physical spaces where people gather, using food as a connector. He recalled how POKPOK started with a few food trucks, grew to about 50 vehicles serving 16 routes, and generated over 100 million baht in sales during 2024‑2025. After establishing a stable core business, POKPOK sought brand‑extension opportunities, and PokPok Oktoberfest 2026 is one of those experiments, aiming to become an annual celebration in the future.

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