Supersports reinforces the success of its 'Supersports Football Galaxy' campaign, which has sparked World Cup 2026 enthusiasm nationwide and driven strong sales of authentic licensed football jerseys. The retailer is organizing a major event called 'Final Countdown with PiXXiE' to countdown to the quarter-finals.

Bangkok – Supersports, Thailand's leading sports retail brand under Central Retail, continues building a strong football community nationwide. The campaign has received overwhelming response from football fans across Thailand, boosted by intense World Cup 2026 competition, resulting in a significant surge in authentic national team jersey sales. Football has become a lifestyle connecting people across generations.

Following the successful launch of Supersports Football Galaxy at Central Ladprao, which received excellent response from sports fans, young people, and families, Supersports is expanding through road shows to three major provincial cities: Udon Thani, Chiang Mai, and Hat Yai in Songkhla. These events feature football activities and an exclusive Jersey Wall fashion exhibition, creating experiences for regional football fans while strengthening the football community nationwide.

To celebrate the critical stage of the World Cup 2026 before the quarter-final round, Supersports will host a major football event 'Supersports Football Galaxy: Final Countdown with PiXXiE' on July 10, 2026, from 10:00 to 21:00 at Eden 1 Plaza, CentralWorld. The event combines all major moments of world football in a single day with numerous exclusive activities, including:

● Free PiXXiE concert with special seating privileges for 80 front-row seats for participants in the 'Ball Exchange Raffle' activity ● Football Talk exploring World Cup competition with the theme 'The Final Stretch...Who Will Be World Champion?' featuring renowned football analysts including Opal All In, Yak DD, Tangkuy, Beam-Tichanun Deekrit (former goalkeeper and three-time consecutive Thai Women's League champion), and Tae-Charoensak Vongkran (famous Thai national footballer) ● Jersey Showcase displaying competition jerseys from all eight quarter-finalist teams, allowing fans to view authentic national team jerseys up close ● Fun activities from Supersports and world-class sports brands like adidas and PUMA, with games and prizes throughout the day

Viyada Boonraphakorn, Senior Assistant Managing Director of Marketing at C.R.C. Sport Co., Ltd. under Central Retail, stated: 'The World Cup 2026 is a significant driving force for the sports goods market in terms of consumer spending and participation. We are witnessing a shift in customer behavior from purchasing products to support their favorite teams to expressing identity through fashion, lifestyle, and participation in football community activities. Authentic football jerseys and Football Performance category products continue gaining popularity throughout the tournament.

For Supersports, we do not view the World Cup as merely a seasonal campaign, but as an opportunity to build long-term growth of the football business in Thailand by connecting products, experiences, and community together under the concept of 'The One for Football,' ensuring customers can find everything they need.

A 65-year-old man in Udon Thani province died hours after being struck by a king cobra bite. Samran's death has left his family devastated, with his wife in tears revealing his haunting final words: 'Save money for my funeral costs,' while pleading for kindly individuals to help fund their youngest daughter's education so she can fulfill her dream of continuing her studies. On July 10, reporters visited the family home in Nong Som district after Samran's death following a cobra bite. Relatives and neighbors gathered to hold a merit-making ceremony as the family mourned the sudden loss of their breadwinner. The house is located surrounded by rubber plantations and communal forest areas—environments conducive to snakes and venomous insects. Dried meat preparations were discovered on the property, and locals theorize the smell may have attracted the king cobra seeking protein, as these snakes are carnivorous hunters.

Samran's teenage daughter recounted through tears that the day before, her father planned to take her to market to buy pork and chicken to prepare dried meat for sale in the fields for income. While retrieving clothes from a clothesline, he failed to notice the black and yellow striped cobra until it suddenly swooped down and bit his head once. He then stomped it dead. After the bite, her father quickly instructed her to buy allergy medicine, which he took—three pills in total. Within minutes, his condition deteriorated rapidly: he began trembling, convulsing, and gasping for breath before losing consciousness.

Relatives and neighbors immediately performed CPR and rushed him to the hospital. Despite full resuscitation efforts, they could not save his life. His grieving daughter said through tears that if her father could hear her, she wished he would visit her in dreams, as he left without saying goodbye. She vowed to study hard to fulfill his wish of seeing her complete higher education.

Samran's wife explained she had been working in Udon Thani city for about a month, leaving her husband at home with their daughter, when she received the devastating news. Her husband had chronic liver disease and asthma, and despite doctor's warnings, he had been secretly buying asthma medication. She suspected that taking three allergy pills combined with his pre-existing conditions may have caused his rapid deterioration after the cobra bite.

The night before the incident, Samran's wife dreamed of losing all her teeth, which unsettled her. During their final phone conversation, her husband told her to 'save money for funeral expenses' and emphasized his desire to see their daughter achieve higher education, insisting he wouldn't give up easily since his child was still young.

The family faces significant financial hardship and debt. Previously, Samran worked odd jobs, but as his health declined, he turned to preparing and selling food in the fields to support the family. His sudden death has left them without an income provider. They have four children total; the older ones have established their own families elsewhere. Only their youngest daughter remains, a diligent student with good behavior who dreams of completing at least high school education.

On July 10, Engineering Society of Thailand consultant Thanes Verasiri provided updates on the water infiltration issue affecting the Purple Line BTS tunnel excavation. Ground subsidence is showing encouraging improvement, with yesterdays settlement of approximately 20 centimeters contrasting sharply with the latest 24-hour period, which saw only 8 centimeters of additional subsidence. This represents a significant deceleration from the previous continuous rate of 1-2 centimeters per hour, which has now shifted to intermittent collapses depending on site conditions. This evening, authorities expanded the containment perimeter an additional 3 meters after observing that existing cracks had propagated beyond their original position, though they remain within the original 30-meter safety zone. Officials are proceeding at full capacity with repair efforts. While incoming rainfall poses minimal operational impact beyond slight work difficulty, groundwater inflow from below presents the more serious challenge. Authorities maintain constant situational awareness, and no new complications have emerged.

Hat Yai Mayor Narongporn Na Pattalung, nicknamed "Plad Paen," gave a detailed interview on July 10 addressing the controversy surrounding equipment purchases for flood preparedness and questions about the municipality's accumulated funds.

Regarding allegations about an "smart classroom" project, Narongporn confirmed it occurred under former mayor Sakorn Thongmuni, not during his tenure, and suggested inquiries be directed to his predecessor. Concerning requests for disaster relief equipment, particularly jet skis, the mayor stated the municipality formally requested funding due to operational necessity. However, the central authorities completely cut this budget allocation during the e-bidding review process.

"Whatever we request gets cut," Narongporn said, noting that only four rubber boats, three ten-wheel trucks, and one road project remain approved, with budgets extending through 2027 and facing potential further cuts through three to four more committee reviews.

When asked if the budget cuts were discouraging, the mayor responded pragmatically that they would work with whatever funding is provided and manage resources accordingly.

Addressing government claims that Hat Yai still has over 200 million baht in reserves, Narongporn challenged officials to verify the figures, explaining that the 200 million figure was from two to three months earlier. He detailed that the municipality spent funds on emergency repairs to schools, roads, health centers damaged by flooding, computer equipment replacements, canal dredging, and water pump purchases. Current accumulated reserves now stand at only 42 million baht, which he invited authorities to audit.

Meanwhile, Songkhla opposition MP Juri Numkaeo noted that Hat Yai suffered severe flooding affecting over 200,000 residents with extensive infrastructure damage. He stated that 160 million baht of the original 200 million in reserves had already been spent on repairs, leaving the municipality with insufficient funds, while nearly all requested budget allocations were cut.

Natural Resources and Environment Minister Suchart Chomklin reported that 12 monks were on a bamboo rafting trip upstream on Khlong Yan when the raft capsized near Ban Bang Jam in Tambon Ta Kook Nuea, Amphoe Wiphavadi, Surat Thani Province. The incident resulted in 11 monks being injured and one monk missing. The minister immediately ordered all agencies under the Natural Resources and Environment Ministry, particularly Khao Sam Roi Yot National Park, to coordinate with local authorities in deploying personnel and equipment for a comprehensive search and rescue operation while providing urgent assistance to the injured.

The minister emphasized that personnel safety must be prioritized and ordered close monitoring of the situation with continuous progress reports until the search and rescue mission is completed. He instructed all agencies to mobilize their full resources and capabilities to locate the missing monk as quickly as possible.

As of 2 p.m., rescue teams were continuing the search for the missing monk while the 11 injured monks were being transported to Wiphavadi Hospital for treatment. Multiple agencies including the Surat Thani Provincial Disaster Prevention and Mitigation Office, Tachana District Disaster Prevention Office, Ta Kook Nuea Subdistrict Administrative Organization, Wiphavadi Hospital, Wiphavadi Police Station, Khao Sam Roi Yot National Park personnel, volunteers, and related organizations coordinated in the search and rescue efforts. The cause of the accident remains under investigation.