Thai Films Score $275M in Vietnam Business Deals
Twenty-two Thai companies secured $8.1 million in business deals with Vietnamese partners at a film festival business matching event in Ho Chi Minh City, covering licensing, distribution, and co-production agreements.
The Department of International Trade Promotion (DITP) under the Commerce Ministry reported successful results from the Business Matching activity held on July 9, 2026, at the Vinpearl Landmark 81 hotel in Ho Chi Minh City. Twenty-two Thai companies and 21 Vietnamese companies participated, conducting 160 business negotiations that generated a total trade value of 275.46 million baht, equivalent to approximately 8.10 million US dollars. This demonstrates the potential of Thai films, series, and content to expand markets and create business partnerships in Vietnam.
The negotiated trade value breaks down as 17.51 million baht in immediate value, 121.45 million baht expected within one year, and 136.51 million baht expected within 2-5 years. Business discussions covered licensing sales, content distribution, theatrical releases of Thai films, digital platform distribution, and joint production projects between companies from both countries.
According to DITP Deputy Director-General Porawit Silaouen, Vietnam represents a high-potential market for the Thai film and content industry, driven by growth in the entertainment media sector and strong consumer demand for foreign content, particularly Thai films and series. Vietnam serves not only as an important export market but also as a potential partner for long-term collaboration in distribution, co-production, intellectual property development, and regional market expansion across ASEAN.
"The success of these business negotiations reflects that Thai content has significant potential and continues to attract Vietnam's market," Porawit said. "The department will continue supporting Thai entrepreneurs in expanding markets, building business partnerships, and developing new forms of collaboration to increase trade value and strengthen the competitiveness of Thailand's content industry in foreign markets."
The Thai Film Festival in Vietnam 2026, held July 9-11, marked the third consecutive edition, integrating trade promotion activities with audience expansion for Thai content through Business Matching, Networking Receptions, and film screenings. Five Thai films were screened: Midnight Incense, Death Whisperer 1, Ghost Board, Our House, and Human Resource, accompanied by meet-and-greets with directors, actors, and film representatives to build awareness and promote Thai content in Vietnam. The event held special significance as Thailand and Vietnam mark 50 years of diplomatic relations.
DITP will continue promoting Thailand's content industry by organizing the Thailand Content Market 2026 (TCM 2026) on July 20-22, 2026, at the Sirikit National Convention Centre in Bangkok, serving as an international business platform connecting Thai film and content entrepreneurs.
