Thailand Sets Up Two Boards To Regulate Digital Platforms And Retail

Thailand's Trade Competition Commission (TCCC) has created two new subcommittees to crack down on digital platform conduct and study modern wholesale and retail markets, seeking to prevent market monopolization, protect small business operators, and foster free and fair competition in the digital economy. On July 7, 2026, Assistant Professor Sutham Yuindharm, acting chairman of the TCCC, announced that the commission approved the establishment of a subcommittee on guidelines and preventive measures for trade practices in digital platform businesses. This panel, chaired by Police Major General Pittaya Siribhuraksa and including trade competition commissioners Pol. Col. Songsak Raksakskulwong, Tongchai Chawaleepicheth, and Pattama Theeravisitskulkul, will drive rigorous oversight measures for digital platform businesses while coordinating with government agencies, private sector entities, and all relevant stakeholders to prevent unfair trade conduct and promote competition.

Simultaneously, the TCCC approved a second subcommittee to develop guidelines and action plans for modern wholesale and retail market competition. Led by Pol. Col. Songsak Raksakskulwong and including commissioners Pattama Theeravisitskulkul and Tongchai Chawaleepicheth, this panel will study and analyze modern wholesale-retail market structures, build databases to assess retail concentration and its impact on small operators, and recommend oversight measures. The subcommittee also includes experts from government and private sector organizations including the Office of Industrial Economics, the Office of SME Promotion, Thai SME Federation, and the Thai Chamber of Small and Medium Enterprises. The establishment of these subcommittees reflects serious commitment to monitoring trade competition as business dynamics rapidly evolve, creating a competitive environment that is free and fair.