Thailand's Tropical Fruits Showcase Connects Farmers and Consumers
Thailand's Internal Trade Department launched a campaign connecting fruit farmers directly with consumers at Pathum Mongkol Market, offering fresh tropical produce at fair prices while helping farmers sell their harvest quickly during peak
Thailand's fruit season brings more than just delicious flavors—it offers consumers a chance to buy fresh produce directly from farms at reasonable prices while giving farmers a fair opportunity to sell their harvest quickly. This concept underpins the "Thailand: The Land of Tropical Fruits 2026" campaign, launched by the Internal Trade Department of the Commerce Ministry at Pathum Mongkol Market on July 15 and 18, 2026. The market was transformed into a direct link between fruit orchards and consumers, filled with high-quality Thai fruits including durian, mangosteen, rambutan, longan, and seasonal varieties shipped fresh from farms. Consumer response has been enthusiastic, with shoppers traveling specifically to purchase fruit they trust for quality and freshness at accessible prices relative to the value received. The event also features promotional sales, discounts, and giveaways for seasonal fruit purchases.
Beyond boosting foot traffic and sales at Pathum Mongkol Market, the initiative is part of the Internal Trade Department's broader fruit management strategy to connect markets and promote Thai fruit consumption during peak harvest seasons, particularly for southern Thailand's durian. By opening dedicated sales channels alongside promotional activities, the program expands marketing reach, accelerates direct distribution from farms to consumers, reduces product gluts, and efficiently circulates fruit through commerce—generating stable income for Thai farmers while delivering value to shoppers. Under the "Thailand: The Land of Tropical Fruits 2026" program, the Internal Trade Department continues expanding market-linking activities nationwide to give Thai fruits broader consumer reach and strengthen the country's fruit trade system sustainably. Every purchase of Thai fruit delivers not just taste but also income and encouragement back to farmers across the country. For more information, the public can follow the Department's Facebook page (DIT) or call the hotline at 1569.
