TrueVisions Group Appoints New Chief Executive

TrueVisions Group announces the appointment of a senior executive to strengthen capabilities and agile management, building continuous and sustainable business growth. The group appoints Peerathorn Kasemsri Na Ayutthaya, currently Head of Content and Media Executive Committee at True Corporation, to the additional role of Chief Executive of TrueVisions Group, effective November 1, 2026. Under this appointment, Peerathorn will oversee commercial operations, content acquisition and programming, media solutions and advertising sales, content marketing, and OTT platform development across all business units under TrueVisions Group. These include TrueVisions Pay TV, TrueVisions Now, True4U, TNN, True CJ Creations, SM True, and BUFC. His expertise in content and media strategy, management, international rights licensing, and building strategic partnerships with world-class organizations will help strengthen TrueVisions Group's capability to deliver world-class premium entertainment experiences and comprehensive quality content that meets the lifestyles of modern consumers. This new structure will drive and reinforce TrueVisions Group's strength as a fully integrated content and media business leader, aiming for sustainable value creation and growth.