A friend asked if I could help him use AI to save time and cut costs at his Phuket business. I didn’t take the job, and the reasons why might save you time and money too.

Walk along Mai Khao Beach early in the morning and you’ll understand why it’s special. At roughly 11 kilometers, the relatively undeveloped shoreline of Phuket’s longest beach provides critical habitat for marine life – including nesting sites for endangered sea turtles that return to lay eggs along the sand each year.

Back in 2006 a film was released that surprised everybody. The Devil Wears Prada was one of those films that even the studio wasn’t expecting big things from. But for some reason it became an overnight success. So what was its secret? Was it the female empowerment storyline? Was it the fashion? Or was it the amazing performances of Emily Blunt, Anne Hathaway and Meryl Streep?

COCOLOVE, a premium 100% pure coconut water drink, is creating a major phenomenon at the THAIFEX – Anuga Asia 2026 trade fair at the Challenger 1-2 Building in Impact Muang Thong Thani, generating enthusiastic responses from both Thai and international traders. The brand is affirming Thailand's potential as a 'soft power' in the health beverage sector, which is experiencing significant growth in global markets. Led by Professor Ajchara Janchay and including executives Dr. Naratip Aramwattananun, Benjarat Phokha, Achiwin Rojanachaichangnin, and the management team of Unicorn Consumer Group Limited, the company is promoting the vision of bringing Thai coconut water to international markets, emphasizing its key selling points: 100% pure coconut water with no added sugar and no preservatives.

At THAIFEX – Anuga Asia 2026, COCOLOVE's booth has become one of the most sought-after landmarks, designed with a clean white aesthetic that reflects premium image, cleanliness, and international standards. The booth effectively communicates the brand's value through the campaign "Love yourself, drink for your health," resonating with modern consumers' health consciousness and self-care mindset, attracting continuous foot traffic from both Thai and foreign visitors.

Achiwin Rojanachaichangnin, Managing Director, revealed that the company invested more in booth design and construction than in previous years to elevate brand experience and create lasting impressions in international markets. The response has exceeded expectations, with numerous business deals closed following product tastings and brand experience exposure. International partners have expressed confidence in the product's quality and the brand's image.

The key strengths driving COCOLOVE's outstanding reception include distinctive product design with premium production standards, and the unique taste of Thai coconut water—featuring natural freshness, natural sweetness, and easy drinkability without added ingredients. This appeals to both Thai and foreign consumers seeking quality assurance and aligns with the global health-conscious trend. Many international traders acknowledged that Thai coconut water differs from coconut water in other countries, offering a fragrant, fresh, and genuinely natural taste. It has earned recognition as a hydration drink gaining popularity worldwide amid growing consumer interest in health and reduced sugar consumption.

Beyond THAIFEX – Anuga Asia 2026's success, COCOLOVE continues expanding into foreign markets. The brand recently received positive response at the Thai Food Festival 2026 in Tokyo, Japan, where products sold out rapidly, reflecting the potential of Thai premium health beverage products in the market.

Investigators from Bo Phut Police Station have arrested a man named Jatupol, alias "Boy," on charges of premeditated murder, illegal firearm possession, carrying weapons in public without justification, and discharging firearms in an urban area. According to the investigation, Boy was part of the group at the scene and knocked on the taxi window to signal the driver to stop before the attack erupted.

The victim, Mr. Firth, was driving a taxi carrying foreign tourists through an alley around 1:25 a.m. on May 24 when he encountered the group blocking his vehicle and opening the door. During the ensuing melee, Firth defended himself with a knife, wounding one assailant. That injured man then retrieved a firearm from another group member and fired six shots at Firth, killing him before the attackers fled.

Police recovered a black pickup truck used in the escape near Khao Pom and have arrested one additional suspect. Authorities are pursuing warrants for seven remaining suspects and are checking ports and escape routes across the island.

According to sources, tensions originated when Firth's in-laws moved into the same neighborhood as another taxi driver's family, Mr. C. Both families worked as taxi drivers from the same parking queue. The relationship deteriorated when Firth's father-in-law hired young women at local bars to solicit customers for his taxi service, angering the rival family who viewed it as customer poaching. The conflict escalated through social media insults and confrontations despite mediation attempts. Before the fatal encounter, Firth had repeatedly driven to the taxi stand to curse, rev his engine, and challenge Mr. B, the parking area manager, fueling the rival group's resentment.

MP Thana Kijpaiboolchai of Sisaket, representing the Pheu Thai Party, posted on his personal Facebook on May 27, 2025, recalling the memorandum of understanding between the People's Party and Pheu Thai Party regarding the Prime Minister selection made on September 3, 2023, when the People's Party voted for Anutin Charnvirakul as Prime Minister. He outlined the three conditions: 1) dissolving parliament within four months (December 12, 2023), 2) holding a referendum to draft a new constitution (February 8, 2024), and 3) appointing Anutin's cabinet without the People's Party joining the government (September 19, 2023). Recalling the MOU terms, Thana challenged critics to identify where Pheu Thai violated the agreement, asserting that the party fulfilled all conditions completely.