Mali Condensed Milk and Le Pain Launch Protein Snack Pairing

Mali condensed milk is advancing its "Where Flavour Meets Innovation" concept through a partnership with Le Pain, a well-known bread brand, to create a new experience of adding flavor and protein to everyday life. The collaboration introduces condensed milk and lactose-free protein condensed milk in convenient 20-gram sachets that pair easily with Le Pain bread at various times of day and are now available at all 7-Eleven locations.

The partnership reflects evolving consumer behavior where protein is no longer viewed solely as health food but as a natural way to boost nutrition throughout daily routines. Convenience and product accessibility have become increasingly important factors for modern consumers.

Mali has leveraged its product innovation expertise to develop the compact 20-gram sachets, which are easy to carry, grab, and use. This format allows consumers to pair the condensed milk with their favorite foods and meals in diverse ways, particularly with Le Pain bread, accessible through 7-Eleven's widespread network. The two brands are combining their strengths in flavor, innovation, and convenience to create a new experience that makes adding taste and protein easy throughout the day, from breakfast and snacks to midday cravings.

Pichaya Yuksasewi, deputy managing director of Thai Dairy Industry Company Limited and owner of the Mali brand, stated: "Good innovation must genuinely fit into consumers' lives. We focus not only on product development but also on consumption formats and experiences. Creating condensed milk in 20-gram sachets increases convenience for consumers to carry and pair with their favorite meals. Our partnership with Le Pain is another important step in bringing flavor and convenience closer to consumers."

Teeraphon Laksanaphirom, deputy managing director of sales and marketing at CP Ram Company Limited, added: "Le Pain emphasizes offering products and experiences that meet consumers' everyday needs. This collaboration combines the strengths of both brands to create a new experience, particularly by offering condensed milk in convenient sachets that pair easily with Le Pain bread. Whether original condensed milk with sandwich bread or lactose-free protein condensed milk with whole wheat bread, these options align with the lifestyle of consumers seeking convenience, great taste, and nutritional choices every day."

The Mali condensed milk and lactose-free protein condensed milk sachets represent an innovation designed with convenience as the priority. The compact 20-gram format is easy to carry, grab, and use, suitable for various everyday occasions including breakfast, snacks, or whenever a sweet taste is desired. The Mali and Le Pain partnership creates an "Everyday Protein Experience" that combines flavor, innovation, and convenience.