G'nite Partners With 7-Eleven to Expand Sleep Wellness Campaign
Sleep supplement brand G'nite partners with 7-Eleven to distribute its gummy product through over 14,000 stores nationwide, targeting Thai consumers seeking better sleep quality. The collaboration aims to make pre-sleep wellness a daily sel
G'nite, a pre-sleep nutritional supplement brand, has announced a strategic partnership with 7-Eleven to expand distribution of G'nite Gummy through more than 14,000 retail outlets nationwide. The collaboration aims to make G'nite part of the modern consumer's nightly routine as sleep wellness trends continue to grow, particularly among working professionals prioritizing sleep quality.
The partnership comes as sleep wellness grows among Thai consumers, especially working-age adults increasingly focused on sleep quality. Under the concept "Rest Right," G'nite believes the best rest is sleep and wants to transform how Thais view sleep—from something to overlook or rush through to a cornerstone of daily self-care.
Kusavadee Techawichitra, Assistant Vice President of Non-Food Purchasing, and Umapon Rueanguanyim, Consumer Health Product Manager at 7-Eleven, represented the retailer. The partnership reflects G'nite's mission to remove barriers between consumers and pre-sleep wellness routines. 7-Eleven is more than a convenience store; it is present in every neighborhood, on every route, and at every stage of Thai life, making quality night routines immediately accessible.
"We're not just expanding sales channels; we want G'nite to accompany consumers every night before bed, during their moment to shed fatigue and rest fully," said Jirachaya Sutthanuruk, Chief Executive Officer of the G'nite supplement brand.
The collaboration supports G'nite's growth in the pre-sleep supplement market and strengthens the brand's position as a product that can become part of Thai consumers' daily night routines.
Under the "Rest Right" concept, G'nite invites Thais to shift their perspective on rest—from feeling like they haven't rested enough or "almost finished" to embracing rest as part of self-care. G'nite believes that the best rest is sleep, as pre-sleep time prepares the body for the next day rather than halting personal development.
G'nite Gummy is formulated with MagniNite, combining magnesium bisglycinate, reishi mushroom extract, and chamomile extract in an easy-to-consume gummy form. The recommended dose is two pieces 20–30 minutes before bed as part of a simple, consistent nightly routine.
The G'nite and 7-Eleven partnership not only expands business opportunities for the brand but also spreads the "Rest Right" message to a wide audience, promoting the idea that tonight is a night to rest well.
