Thailand Leads Southeast Asia in Electric Vehicle Sales
Thailand dominated Southeast Asia's electric vehicle market in the first half of 2025, with xEV sales surging 47% to 206,000 units and now representing over half of all vehicle sales nationwide.
Thailand captured first place in xEV sales among ASEAN-6 nations in the first half of 2025, with sales jumping 47% to reach 206,000 units, according to PwC's "Overview of the ASEAN-6 Automotive Market: 6th Market Snapshot." Vietnam and Indonesia followed with 127,000 and 114,000 units respectively, cementing Thailand's status as a leading electric vehicle hub in the region.
In Thailand, xEV sales now represent 53% of total vehicle sales, up from 32% in the first half of 2024, driven by growing consumer demand for battery electric and hybrid vehicles. Battery electric vehicle sales surged roughly 84% year-on-year, supported by increased model variety, expanding charging infrastructure, and rising consumer interest in alternatives to internal combustion engines. Overall vehicle sales in Thailand grew 15% in the first half of 2025, while regional ASEAN-6 sales rose 11%.
Looking ahead, Thailand's continued leadership will depend on strengthening its electric vehicle ecosystem and increasing domestic value-added activities in the supply chain. PwC notes that future competitiveness will be measured not just by production volume but by Thailand's ability to expand high-value activities such as battery manufacturing, electronics, software, and advanced engineering, alongside workforce development and innovation ecosystems necessary for future mobility.
