Amulet Shop Offers Full Refunds on Controversial Coins
Aris Amulets announced a full refund policy for "above fate" coins, with owner Dayana Aris Sareewong citing customer trust and responsibility as more valuable than short-term profits.
The owner of Aris Amulets, Dayana Aris Sareewong, has explained why she announced a full buyback of "above fate" coins on September 11. She views the refund policy as the shop's responsibility, since the store provides detailed information to customers when presenting amulets, including creation history, edition details, and consecrator information. When news or developments might affect collectors' feelings, some customers may become uneasy or feel their purchase no longer meets expectations. The shop therefore wanted to demonstrate accountability by allowing dissatisfied customers to return coins for a full refund with no percentage deductions.
Sareewong noted that many of her customers are serious collectors who trust the shop to select and present amulets to them, making customer peace of mind and confidence critically important. However, she emphasized that the buyback is not a judgment on behalf of any customer and does not mean all customers must feel the same way. The decision ultimately rests with each customer's discretion and comfort. The shop simply wanted to offer another option for those emotionally affected by recent developments and to show it takes customer concerns seriously.
When asked why she chose full-price buyback, Sareewong said: "Short-term profit cannot compete with long-term trust." As a business owner, customer trust is invaluable, and customer care and after-sales service have always been priorities for the shop. She also acknowledged that the issue may have caused concern or unease among others in the amulet community and apologized if the shop's communication affected anyone's feelings. However, she reaffirmed that the shop has maintained this customer-care approach consistently, noting that different shops may have different policies.
Sareewong added that she too has felt concerned since the issue arose. If someone chooses to own or collect an amulet, they typically have respect and faith in the monk or master involved in its creation. When news or allegations affect that person's image, collectors naturally question their feelings, confidence, and faith in their collection. She concluded: "I do not wish to judge anyone or dictate how customers should feel. As a shop that selects and presents amulets to customers, I simply want to show responsibility and give customers a choice. If anyone is uneasy about recent developments, we are happy to buy back the coins in full."
