Securities Regulator Sets Rules for Investment Content Creators
Thailand's Securities and Exchange Commission unveiled rules distinguishing between permissible financial content creation and regulated activities requiring licenses, while ramping up efforts to combat online investment fraud that has seen
On September 11, Anak Yujeun, deputy secretary-general and spokesperson for the Securities and Exchange Commission, unveiled guidelines for regulating financial content creators and finfluencers. He noted that while these influencers play an increasingly important role in communicating complex financial information to the public in accessible ways, clear boundaries must exist between providing general knowledge and activities requiring a license.
The core principle is that content creators and finfluencers who engage in regulated activities—such as providing investment advice or soliciting investment in securities or digital assets—must comply with applicable laws and regulations. Unlicensed operation of licensed activities will trigger enforcement action.
"Existing regulations already cover licensed activities, but we will increase clarity for content creators and finfluencers to understand which activities are purely informational and which cross the red line requiring a license," Anak said.
The commission supports content creators who provide accurate general information and will supply them access to correct databases. Those exceeding permitted boundaries will face regulatory oversight and enforcement.
When content creators partner with regulated businesses, they must comply with advertising standards and disclose related interests. The commission views properly informed content creators as a valuable communication channel and does not aim to restrict their role, only to regulate licensed activities.
Meanwhile, the commission is accelerating efforts to combat online investment fraud using technology. Public inquiries have surged nearly threefold, from over 1,200 last year to almost 4,000 this year. Awareness campaigns have reached approximately 55 million people.
This year, the commission has blocked 368 fraud-related channels, achieving 100 percent closure within 48 hours. Last year saw over 2,100 blockages. The decline reflects the effectiveness of protective measures and suggests scammers now find it harder to exploit existing methods.
