Athletes Model Buriram Silk at Sustainability Expo
Thai footballers and golfers modeled contemporary fashion made from handwoven Buriram textiles at the Sustainability Expo 2026 in Bangkok. The designs, created by Dhurakij Pundit University students, showcase a long-running partnership between the university and Thai Beverage to add value to community weaving groups. The event highlights how local wisdom can be adapted for modern markets while promoting sustainable development.
Footballers led by Coach Thong Thongchai Sukkoki and Bas Thitiphat Ekaranpong from Nakhon Pathom United, along with Siam Yap from Police Tero FC, joined golfers from the ThaiBev ThaiTalent program — Profevor Nitithon Thipphong, Pronik Kritin Sunthornnont, and Proearth Kritithee Sunthornnont — to walk the runway in the "Local White Horse Thai Handicraft Fabric" project at the annual Grassroots Economic Development Working Group seminar in the Plenary Hall at the Queen Sirikit National Convention Center.
The athletes showcased the beauty and identity of handwoven fabrics from the Ban Thai Women Weavers Group in Khu Mueang District, Buriram Province, which has adapted local wisdom into contemporary fashion through designs by the Faculty of Fine and Applied Arts at Dhurakij Pundit University (DPU). The designs reflect the charm of Thai textiles that can be creatively turned into modern, distinctive garments.
The collection is part of an ongoing eight-year collaboration between DPU's Faculty of Fine and Applied Arts and Thai Beverage PLC's Educational Institution Support Activity (EISA). The partnership blends artistic and design expertise with community knowledge to create new fashion and lifestyle products, adding value and expanding market opportunities for the Ban Thai Women Weavers and the Ban Thai Fabric Processing Group in Buriram.
The "Local White Horse Thai Handicraft Fabric" project is a highlight of Sustainability Expo 2026 (SX2026), a major sustainability event gathering knowledge, innovation, and trends from ASEAN and around the world to turn challenges into action for a balanced future and a livable planet under the concept "Sufficiency, Sustainability, for the World" — because a better world starts with all of us.
Follow SX2026 news and activities via Facebook: Sustainability Expo, www.sustainabilityexpo.com, and LINE Official Account: @sxofficial. Join 10 days of point-collecting activities and prize giveaways. Everyone is invited to "Adapt, Accept, Change" to survive and thrive together.
