Floral Hair Trend Boosts Pak Khlong Talat Business

A viral social media trend featuring garlands and flowers worn as hair accessories has brought steady crowds to Pak Khlong Talat market, where flower vendors have quickly adapted by offering styling services to capitalize on the craze. On September 23, reporters visiting the market found it bustling despite intermittent rain, with customers continuing to purchase flowers and garlands while booking hair-styling appointments priced between 100-180 baht depending on design and vendor.

Mae Ked Malai shop owner said the trend marks the first time the shop has seen garlands become a fashion accessory rather than purely ceremonial items for temple offerings. The business has grown substantially as customers ranging from teenagers to middle-aged people come to combine garland purchases with hair styling. Similarly, Jim's shop at Pak Khlong Talat transformed from a traditional flower retailer into a combination flower-and-hair-styling operation to meet customer demand.

Famous hairstylist Jada Jessica has set up a free styling booth at Pak Khlong Talat for anyone who purchases flowers or garlands from any vendor, reporting excellent customer response and smiling faces. Celebrity Janchira noted that the trend has noticeably increased foot traffic at Pak Khlong Talat beyond typical weekend crowds, boosting the local economy. Customer Jinny discovered the trend through social media seeing influencers and celebrities posting photos with flowers and garlands, viewing it as a way to support local business and promote Thai soft power. Groups of friends and even those bringing pets have joined the trend after seeing it spread online.