Homebuilder Seecon Opens Chachoengsao Service Center
Custom home builder Seecon has opened its fifth service center in Chachoengsao to tap demand from the Eastern Economic Corridor, targeting 100 million baht in first-year sales after securing two house orders worth 14 million baht on opening
Seecon, a custom home builder, is accelerating its expansion into the Eastern Region by officially opening the "Seecon Custom Home Building Center Bangsaen-Chachoengsao," its fifth service center, to tap demand in the Eastern Economic Corridor (EEC). The company has set a first-year sales target of 100 million baht and received two house orders on opening day valued at 4 million and 10 million baht respectively, after establishing its business foundation in Bangkok and surrounding areas for over 65 years.
Managing Director Manu Trakulgodkij of Seecon Limited explained that Chachoengsao was chosen as the starting point due to its high economic potential, large population base, and benefits from EEC investments including U-Tapao Airport, high-speed rail connecting three airports, aircraft maintenance facilities, and government-promoted Data Center projects worth tens of billions of baht. Although Seecon previously entered the Chachoengsao market, the company had withdrawn to strengthen its Bangkok operations before returning with improved experience, personnel, and production systems.
The company targets first-year sales of 100 million baht in the EEC area, nearly doubling from its current base, with an estimated 20 homes per year and first-year revenue recognition of 50-60 million baht, as the home-building business recognizes revenue progressively based on construction progress rather than full contract value immediately. Prior to opening the new center, Seecon had already been constructing 15-20 homes annually across Chachoengsao, Rayong, Chanthaburi, and Trat, generating approximately 50-60 million baht per year or about 5% of the company's total annual sales of 1,100-1,200 million baht.
Average house prices in the Chachoengsao area range from 4-5 million baht per unit, compared to the more diverse Bangkok market where Seecon builds homes starting at 2 million baht up to 50 million baht, with an average of approximately 6 million baht per unit.
Managing Director Manu stated that expansion into the EEC extends beyond Chachoengsao to encompass the entire Eastern Economic Zone including Rayong, Chachoengsao, and nearby provinces such as Chanthaburi and Trat, which hold significant growth potential. Seecon chose the name "Seecon Custom Home Building Center Bangsaen-Chachoengsao" rather than "branch" to reflect a comprehensive service center covering design, consultation, and construction management.
Currently, Seecon operates five service centers: Srinakarin, Bangkae, Chaengwattana, Ramintra, and Bangsaen-Chachoengsao.
The company highlighted its two in-house precast concrete manufacturing plants as a competitive advantage. Managing Director Manu noted that producing precast components in-house strengthens the company's competitive position in the custom home-building market.
