Honda Invests 12 Billion Baht for Two New Models
Honda is investing 12 billion baht to produce two new vehicle models in Thailand, with the first launching by year-end and the second in 2025. The automaker aims to reach full production capacity of 150,000 units annually by 2025.
Koji Iwanami, president and CEO of Honda Automobile (Thailand), announced that following consultations with six Japanese automakers and the Japanese Chamber of Commerce, Honda is calling on the Thai government to lower import tariffs on Japanese vehicles to improve fair competition and give Thai customers more choices. Honda is also requesting extended timelines for current hybrid models that may not meet new regulatory standards, though the company is preparing components to comply with requirements for new models, which cannot all be ready immediately among the four out of six models produced in Thailand.
For the expansion, Honda has allocated 12 billion baht to set up production lines for two new vehicle models, with the first launching and going on sale by year-end and the second following in 2025. This makes Thailand the only country outside Japan where Honda produces eight vehicle models in total, demonstrating the country's importance and growth potential.
Currently, Honda's Thai plant produces 110,000 vehicles annually from a full capacity of 150,000 units operating two shifts, serving domestic demand of 76,000 units and exports of 35,000 units. The company aims to reach full capacity by 2025.
Honda's latest model, the Super-ONE, a compact electric vehicle imported from Japan tuned for performance close to fuel-powered cars, launches at 990,000 baht with only 30 units available this year. Interested buyers can reserve online at www.honda.co.th/e-quotation on Monday, August 17, 2025, from 10:00 to 17:00 only.
