Tidlor Holdings Insurance Brokerage Expands With InsurTech Platform
Tidlor Holdings' insurance brokerage division grew 10.5% in 2025 by leveraging InsurTech platforms, far outpacing Thailand's 3% industry average, driven by expanded digital channels and nationwide branch network.
Chaiyarut Sukplang is driving growth for Tidlor Holdings' insurance brokerage business using InsurTech platforms, bucking market trends. While Thailand's property and casualty insurance market grows by just a few percentage points annually, Tidlor's brokerage division has achieved consistent double-digit expansion. What factors underpin this success, and how much room for growth remains in the market?
Countermarket growth on strong fundamentals
In 2568 (2025), Tidlor Holdings' insurance brokerage business grew 10.5% year-over-year, far outpacing industry average growth of around 3 percent. In the first quarter of 2569 (2026), the division maintained momentum with property and casualty premiums up 11.7% compared to the same period last year. Chaiyarut Sukplang, deputy managing director of the insurance brokerage division at NgernTidlor, a Tidlor Holdings company, said the sustained growth stems from strengths in InsurTech technology, which acts as the backbone enabling expanded sales channels and customer services with comprehensive, efficient reach. This allows the business to advance steadily even amid current market volatility.
Business structure serving all customer needs
Tidlor's insurance brokerage stands out for comprehensive product coverage across two dimensions: insurance solutions meeting all needs—covering vehicles, people, and homes—and sales and service channels designed to match all customer behaviors. The operation runs three core brands.
PrakanTidlor (Shield Insurance Broker) is the number-one face-to-face service brand, positioned as a service broker elevating client experience from purchase through claims. It employs over 5,000 professionals across more than 1,900 NgernTidlor branches nationwide, offering close consultation. A dedicated 24/7 call center (PrakanTidlor 1501) handles claims and full-cycle customer care under the tagline "Peace of mind from purchase to claim." The call center has logged over 260,000 service interactions since December 2023.
The company also operates InsurTech platforms: Areegator, a Software-as-a-Service platform for independent brokers, and heygoody.com, a fully digital brokerage platform for customers buying insurance online 24/7, particularly travel insurance, which enjoys strong repeat purchase rates. Both platforms drive overall company growth.
Thailand's insurance market: opportunity wide open
Despite steady growth, Chaiyarut sees further upside in Thailand's insurance market. In 2568, the property and casualty segment wrote 292,785 million baht in direct premiums, while life insurance reached 676,436 million baht. Thailand has over 45 million registered vehicles, yet roughly half carry no voluntary auto insurance. The company aims to grow its property and casualty brokerage business at 5–10 percent annually, with expansion plans underway.
