Pet Healthcare Market Surges as Owners Shift to Preventive Care
Thai pet owners are increasingly investing in preventive healthcare, with veterinary spending up 15% in early 2025 as owners shift focus to long-term wellness plans and personalized care tailored to individual animals.
KTC reports that pet health spending behavior is shifting toward preventive care and long-term planning. Pet-related credit card spending rose 11% from January to August 2025 versus the same period in 2024, with veterinary hospital spending up 15% and pet retail services up 8%. The company jointly hosted the 27th KTC FIT Talk with Tonglor Animal Hospital and PetGeneX, titled "Pets Have Hearts: When Pet Longevity Shifts from Treatment to Personalized Care." The event covered long-term pet health guidelines including check-ups, risk screening, disease prevention, and veterinary technology, all tailored to individual animals under veterinary supervision.
Tonglor Animal Hospital's marketing director noted that Thailand's pet market is growing at 8-9% annually, with an estimated market value of 80 billion baht in 2025 according to Euromonitor data. The pet healthcare segment alone is valued at roughly 10 billion baht. This growth reflects pets' evolving role as family members, prompting owners to prioritize preventive care, age-appropriate screenings, and quality of life over reactive treatment.
The hospital has seen rising numbers of pets undergoing annual health checks, particularly senior animals at risk of arthritis, chronic kidney disease, heart disease, diabetes, tumors, and neurological decline—conditions that may develop gradually without obvious early symptoms. The hospital recommends annual check-ups for pets aged 0-5 years and every six months for those over 5, as health changes accelerate with age. Pets with chronic conditions or abnormalities may require customized monitoring schedules.
The core of Pet Longevity strategy lies not in adopting the newest technology but in designing individualized care plans that incorporate age, breed, lifestyle, health history, behavior, test results, and existing conditions. Assoc. Prof. Prinya Noisa, a biotech lecturer at Suranaree University of Technology and co-founder of PetGeneX, emphasized that quality longevity requires planning aligned with each animal's specific health profile and risk factors through personalized veterinary care.
