LINE BK Reaches 8.8M Users Amid Liquidity Management Demand
LINE BK, a fintech platform jointly owned by Kasikornbank, surpassed 8.8 million users in early 2025 as Thai consumers increasingly turn to credit for managing cash flow amid economic uncertainty and rising costs.
LINE BK, jointly owned by Kasikornbank and Line Corporation, says economic uncertainty and rising living costs are driving Thai consumers to use credit as a liquidity management tool rather than merely a funding source. The platform reported 8.8 million users in the first half of 2025, up 12% year-on-year, with 930,000 credit customers growing 15% and outstanding loans exceeding 29,000 million baht.
Thana Potikamjorn, Chief Executive Officer of Kasikorn Line Company Limited, stated that today's consumers seek convenient, easy-to-use financial services that help manage cash flow during periods of income volatility or unexpected expenses, rather than maximum loan amounts. LINE BK emphasizes responsible lending principles, promoting appropriate credit use and sustainable debt management to help Thai consumers weather economic uncertainty.
To expand access to formal credit, LINE BK launched a new brand campaign under the concept "Quick Cash, Better With LINE BK," emphasizing convenience and ease of application. The company is also developing a new credit assessment model called KLINE Score, which combines advanced technology and alternative data analytics to improve credit evaluation accuracy and help individuals with good repayment capacity but limited traditional credit history access formal credit more easily.
