Hongsiam Herbal Launches Artist Edition Yardome Case at The Pop 2026

Hongsiam Herbal partners with THE POP 2026 to launch the limited-edition "Nong Jao Nai Artist Edition" yardome case with international artists, unveiling exclusive collaborative works and special promotions.

Hongsiam Herbal Company, a leading Thai herbal product producer and distributor, is participating in THE POP 2026: International Creative & IP Art Fair, Thailand's inaugural international creative arts and character IP festival, held June 18-21, 2026 at CentralWorld PULSE on floors 7-8.

The company aims to create a breakthrough in lifestyle and Thai herbal products through a special project: the "Nong Jao Nai Artist Edition" yardome case, a key strategy to expand Hongsiam's intellectual property assets into the collectibles market, contemporary art scene, and younger audiences passionate about art toys and character culture.

The project features renowned artists, designers, and creators from across Asia who reinterpret the "Nong Jao Nai" character through diverse artistic perspectives, blending Thai identity with international creative thinking to produce unique, collectible limited-edition pieces.

Throughout the four-day event, Hongsiam has invited artists and creators from Thailand, Taiwan, Japan, South Korea, Singapore, Vietnam, and Indonesia to participate at the Hongsiam booth, including TAHILALATS (Indonesia), KIMMATON (Taiwan), Lemon and Sugar (Japan), Milk Mocha Bear (Indonesia), ERIKA (Singapore), Henky (Indonesia), Kidbash (Indonesia), Pun Art (Vietnam), and Khim Dang (Vietnam), plus numerous Thai artists and studios.

Hongsiam participated in THE POP 2026 opening ceremony to present concepts of Thai brand building through soft power, character marketing, and creative IP business.

Theraporng Rabubthum, founder and managing director of Hongsiam Herbal Company, stated: "We don't view yardome merely as a herbal product; we believe the 'Nong Jao Nai' character can grow into Thai intellectual property that creates added value. Participating in THE POP 2026 is a crucial step in connecting the Hongsiam brand to the creative economy through collaborations with Thai and international artists, creating new consumer experiences and opening opportunities for Thai brands on the international stage."

Over the four-day event, visitors will enjoy artist meet-and-greets, conversations with international artists, live artwork creation at the Hongsiam booth, and art creation activities with the "Nong Jao Nai Artist Edition" yardome case.

Hongsiam is also offering special promotions for THE POP 2026 attendees: purchase any Hongsiam product and receive discounts under the Amazing Thailand Grand Sale 2026 to support Thai tourism and consumer spending. Instant discounts apply per receipt: 500 baht purchase = 45 baht discount; 1,100 baht = 135 baht discount; 2,000 baht = 225 baht discount.

Customers purchasing Hongsiam products totaling 2,000 baht or more per receipt at THE POP 2026 receive receipts with value.