SC Admits Challenging Year, Launches Green Mark to Cut Carbon
SC Asset admits Thailand’s 2026 property market is under pressure from multiple factors, including repeated flooding that hurts short‑term confidence. The developer aims to hit 70‑80% of its annual target while advancing its SC Green Mark standard, which seeks to certify 4,000 buildings and cut 100,000 tonnes of carbon emissions by 2030. CEO Natthapong Khunagornwong said sustainability is now a business imperative, with green‑building costs only slightly higher.
SC Asset is pushing forward with condo transfers and maintaining its lead in the luxury home market despite market pressures, aiming to achieve 70‑80% of its yearly goal. The company unveiled its SC Green Mark building standard, covering health, environmental, and innovation criteria, and plans to expand it from single‑family homes to condos, hotels, warehouses, and office buildings, targeting 4,000 certified structures and a reduction of 100,000 tonnes of carbon emissions by 2030. Natthapong stressed that climate‑related challenges make sustainability a core business imperative, not an option, and noted that meeting the Green Mark standard adds only modest cost because many required measures—healthy materials, ventilation, air quality—are already in place. The firm is also building a green ecosystem with over 100 partners and 50 operators, collaborating with academic institutions to spread green‑building knowledge.
