TAT's Thailand Ambassador Campaign Hits 448 Million Impressions
Thailand's Tourism Authority credits its Ambassador campaign featuring LISA with generating 448 million impressions, boosting destination appeal and encouraging visitors to explore regional destinations beyond major tourist hubs.
TAT celebrates the success of the Amazing Thailand Ambassador project, with LISA helping the “Feel All the feelings” campaign generate over 448 million impressions. The initiative strengthened Thailand’s destination storytelling, encouraged travel beyond major cities, supported tourism growth across regions, and laid groundwork for TAT’s value-driven tourism strategy in 2027.