Thailand is elevating its rice into high-value products by highlighting three categories: environmentally-responsible rice, health-focused varieties, and heritage-branded rice. The Trade Policy and Strategy Office is driving a demand-driven strategy to promote premium rice and meet modern consumer behavior favoring health and environmental consciousness, allowing producers to command prices up to three times higher than conventional rice.

Nanthapong Jiralertphongs, director of the Trade Policy and Strategy Office under the Commerce Ministry, announced the fiscal 2025 project to boost farmer incomes and restructure Thailand's rice trade, supporting Minister Supachai Suthammapun's "refined rice" policy to shift from volume-based to value-based sales. Thailand currently uses 43.3% of its agricultural land—74.7 million rai—for rice cultivation, covering approximately 4.6 million farming households (60% of all farmers). White rice cultivation has surged dramatically from 8 million rai in 2021 to 13 million rai in 2025, yet prices have fallen, trapping Thailand in volume-based production.

The Office has classified high-value rice into three groups based on global market demand:

Eco-responsible rice focuses on environmentally sustainable production meeting international trade standards, including sustainable rice produced to international standards (SRP), low-carbon rice reducing greenhouse gases (methane, nitrous oxide, and carbon dioxide), and organic rice free of synthetic chemicals.

Heritage-branded rice emphasizes origin value and irreplaceable local wisdom, including Geographical Indication (GI) rice—Thailand currently has 24 registered GI rice varieties such as Khao Hom Mali Thung Kula Rong Hai and Khao Sang Yod Phatthalung—and indigenous or mountain rice varieties with distinctive flavors and biodiversity.

Health-focused rice addresses aging populations and health-conscious consumers, including nutrient-rich and colored rice high in antioxidants (such as Rice Berry and Purple Rice) and functional rice like low glycemic index rice for diabetics or vitamin-fortified varieties.

The Office has gathered field data on challenges and opportunities from farmers, businesses, and experts nationwide. Key findings include successful low-carbon rice by modern large-scale farmers, where alternating wet-dry farming techniques cut costs by 17% and increased yields by 6%. High-value rice commands significant premiums: organic rice sells 1.5–3 times higher than ordinary rice, GI rice 1.5–3.4 times higher, and colored or health-focused rice 1.2–3 times higher. Infrastructure investment in processing and mill modernization is essential, though middlemen, warehouses, cooperatives, and mills face liquidity constraints from extended payment periods. Global market analysis suggests strong demand for eco-responsible rice, particularly low-carbon varieties driven by trading partners' environmental measures, alongside growing demand for organic rice.

On July 9 at 10:40 a.m., the House of Representatives met with Speaker Sophon Saram presiding. Pricha Wattrasindhu, list MP and deputy leader of the Pheu Thai party, posed an urgent question to Justice Minister Rutthapol Naowarut regarding Special Case No. 24/2568 under investigation by the Department of Special Investigation (DSI). Pricha argued that what is commonly called the "election fraud case" should more accurately be termed an "election scam" because the alleged conduct involves not merely organizing candidate networks for vote-swapping, but using money and other benefits to hire people to register as candidates and hire voters to cast ballots to gain state power. He noted the case is currently under review by the Election Commission (EC) and DSI, and requested the minister explain the details of the fraud, money trails, and amounts involved. Speaker Sophon cautioned Pricha to use appropriate language rather than provocative terms, citing parliamentary rules. Minister Rutthapol responded that the election fraud case was accepted as a special case on March 10, 2568 under money laundering charges, with testimony from one complainant and 753 witnesses. He said eight people filed complaints with interconnected money details, currently under investigation. Regarding the principal charge of joint money laundering under Section 77 of the Constitution Drafting Act on Elections, or the election fraud case itself, this remains under consideration by the Election Commission, which has yet to make a ruling, so he cannot disclose details. Rutthapol further noted parliament rules Section 151 stating ministers must attend in person, but the article has three subsections—the third allows ministers to decline to answer on grounds of national interest or security. He suggested MPs should also study related laws restricting his ability to comment while cases are pending. Rutthapol then played a clip of Pricha's July 2 remarks questioning the urgency of raising the two-year-old case, noting it had not been a pressing issue and the public showed little interest. However, the clip revealed that Pricha's previous statement about forex money laundering cases had prompted the current inquiry, based on media reports. This drew protests from Pheu Thai MPs that the minister's explanation strayed from the actual question, wasting parliament's time until the 15-minute response period expired. Speaker Sophon ruled he had informed the minister of the remaining time but could not compel any particular response. Pricha then presented audio clips allegedly from Nakhon Phanom province referencing connections to certain parties in the election fraud case.

Nestlé is opening a new Nescafé production facility utilizing cutting-edge technology and artificial intelligence to boost quality standards, efficiency, and environmental sustainability. The factory, located in Samut Prakan province, represents a 23-billion-baht investment that will strengthen Nestlé's coffee business in Thailand and support export operations.

The new facility will produce multiple Nescafé product lines including instant coffee powder, ready-to-drink canned coffee, and other variants. It will incorporate state-of-the-art manufacturing technology and AI systems to elevate quality standards, enhance efficiency, and promote sustainable operations. A modern distribution center within the project will support various Nestlé product categories. The entire project is expected to create over 520 jobs, including technology specialists and mid to high-level skilled employees.

According to Nikil Charn, Chairman and Chief Executive of Nestlé Indochina, Thailand has been strategically important to Nestlé for more than 130 years. The company will prioritize sourcing raw materials—coffee beans, sugar, and fresh milk—from Thai farmers, with an estimated annual value of 4,300 million baht, supporting local agriculture and economic development.

The factory will install Nestlé's most advanced coffee extraction technology, modern aroma preservation systems, and sophisticated automation including robotics and automated storage and retrieval systems (ASRS). AI technology and advanced process control systems will optimize efficiency, quality, and consistency across all production stages.

The investment reflects Nestlé's commitment to Thailand's development. Between 2018 and 2025, Nestlé invested over 27.8 billion baht to expand production capacity across key product groups, including beverages and pet food. The company has been a major buyer of Thai robusta coffee beans for over four decades and continues supporting local farmers through knowledge transfer and quality seedling distribution via its coffee research center. Nestlé also promotes coffee cultivation expansion across various Thai regions. The project has received investment promotion approval from the Board of Investment (BOI) and aligns with Thailand's bio-circular-green economy goals, with operations expected to commence in late 2028.

Chumtang Daotong grants exclusive access to rehearsal rooms where host Nok Bripaen coaches contestants through intensive preparation before their stage performance.

Fans, prepare yourselves! Channel 7 HD's Chumtang Daotong is opening behind-the-scenes footage with the special episode "Behind The Scenes Before The Real Stage." This two-part special takes viewers into the rehearsal room, revealing every step of contestant preparation before they step onto the stage of their dreams.

Throughout the two episodes, viewers will witness contestants from their first arrival through check-in, briefings with the team, and intensive rehearsals with big-name host Nok Bripaen. Beyond just hosting, she takes on a coaching role, sharing techniques in singing, emotional expression, stage presence, and confidence-building strategies before the live performance.

The special goes beyond just rehearsal footage. The team explores the feelings of contestants and their families through exclusive interviews filled with hope, excitement, and the determination that drives people to travel from distant provinces. Some have waited their entire lives for this opportunity, hoping to shine on the Chumtang Daotong stage.

What appears to be just minutes before stepping on stage actually involves rigorous training, refining every note and beat, and thorough mental preparation. Every beautiful song viewers hear is the result of complete dedication from both contestants and the entire team.

If you're a fan of the show or curious about what contestants go through to deliver impressive performances each week, don't miss this! The special airs Thursday, July 9 and Friday, July 10, 2025 at 1:10 p.m. on Channel 7 HD, with replays available on Bugaboo.tv, YouTube Channel 7 Star Studio, and the official Facebook page.

All traffic lanes have been closed from Ban Khak intersection to Pracha Thipat Road and the large roundabout due to water seepage in the underground tunnel under construction for the Purple Line extension. Emergency pumping operations continue to manage water accumulating in the sump basin beneath the tunnel near the major roundabout. Prime Minister Anuthim Chanyaweerakul and his team inspected the site last night, assessing that water levels remain within manageable limits. Officials were ordered to accelerate repairs to prevent impacts on public safety.

On July 9, reporters visiting the area found that Mass Transit Authority (MTA) staff and engineers remained on-site conducting close monitoring throughout the morning. MTA Board Chairman Montri Dethasakulsomm stated that preliminary assessment indicates the leak originates from a defect in the sump basin or water collection pit. Authorities immediately began repairs, focusing on preventing additional water inflow while continuously pumping water out. The pumping system currently handles incoming water flow, which decreased from approximately 70 cubic meters per hour overnight to about 50 cubic meters per hour by morning, indicating improving conditions.

Montri clarified this incident differs from the Samsen area case, resulting from a construction defect that MTA has ordered contractors to repair urgently. To prepare for heavy rainfall, MTA has ordered installation of additional underground dewatering systems, including deep wells approximately 50 meters deep to extract groundwater and reduce sump basin inflow. Grout injection to seal leaks is complete, and construction of underground curtain walls continues to prevent groundwater infiltration and reduce surrounding area impacts.

Latest inspections found no additional structural settlement, tilting, or new cracks, with nearby elevated structures remaining normal. MTA has ordered contractors to conduct detailed building inspections in the area with district engineers to ensure public confidence. The dewatering system begins today with pumping expected to start tomorrow, while curtain wall construction should complete within approximately one week. The surrounding area remains stable with no additional subsidence detected.

The rail line project is scheduled for completion in late 2027. Overall conditions are not concerning, as MTA and contractors are addressing issues promptly with 24-hour monitoring in accordance with government and transport ministry policy to ensure safe construction and public confidence. Traffic management initially will close the two leftmost lanes on Pracha Thipat Road outbound.

Thai superstar couple Yaya Urasaya Sperbund and Nadech Kugimiya are counting down to their wedding celebration on July 18th. After their Thai-Isan engagement ceremony in April and romantic wedding in Norway in May, Yaya recently appeared at the Disney's Moana Thailand Gala Premiere at Paragon Cineplex, updating fans on final preparations.

When asked if she worked until the wedding day, Yaya laughed and said she hadn't rested yet, but finished her drama shoot yesterday and had time to prepare. With only about 10 days remaining, she said it was manageable timing.

For the Bangkok celebration, Yaya described it as nearly complete except for food selection. She's prepared four wedding gowns and confirmed the theme will use the hashtag "NY Kayan Haeng Noi Khon Kaen" (NY, the groom from Norway, the bride from Khon Kaen). With roughly 500 guests expected, she said this third celebration would be special because everyone they love will be in one room.

When asked about increased displays of affection in Bangkok compared to her previous ceremonies, Yaya didn't deny the possibility and laughed. She described their affection as natural and unplanned, saying it simply erupts from their love. She emphasized they feel like they're the only two people in the world when they kiss in front of others.

Yaya praised Nadech as the most handsome man in the world and envisions their future growing old together. When asked who should be more envious—him for marrying the most beautiful woman in the world or her for marrying him—Yaya said everyone should envy Bear (Nadech's nickname). She shared that they compliment each other constantly, with her saying he's handsome and him calling her beautiful, adding that she can't say anything else.