True Corporation Shifts from Partner to Strategic Ally for Sustainable Growth

Bangkok, September 14, 2026 – As customers demand networks that deliver more than speed and support both digital life and AI-era business from cloud services and IoT devices to smart homes, factories, and cities, better service delivery requires True and its partners to collaborate across the entire supply chain, from technology and equipment selection to network development and efficient energy and resource use. GSMA reports mobile data traffic in Asia-Pacific grew 350% between 2019 and 2024, while limited renewable energy access remains a regional carbon reduction challenge. True and its partners must jointly improve service quality to meet customer expectations while boosting business efficiency without added environmental impact, ensuring digital growth is sustainable.

True Corporation, as a digital infrastructure leader connecting people, communities, businesses, and smart devices, is uniting partners at the True Partner Forum 2026 under "Smarter Together: AI for Sustainable Partnerships" to elevate collaboration from vendor relationships to strategic partnership. The company will use AI to improve procurement efficiency, deploy a GHG Emission Platform to help partners measure and track greenhouse gas emissions, and support access to green financing for energy-saving and low-carbon technology investments. The goal is to deliver better customer experiences while advancing the Net Zero 2050 target together.

Sigve Brekke, Chief Executive Officer of True Corporation, said: "Technology, especially AI, is rapidly transforming how we do business. At the same time, challenges from rising customer expectations to energy use and climate impact require ecosystem-wide cooperation. That's why we must move beyond transactional vendor relationships to strategic partnerships based on shared thinking, creation, and responsibility. For True, this cooperation ties to two commitments we must jointly deliver: first, creating superior customer experiences through smarter innovation and solutions. Although customers now enjoy smoother and faster network experiences from the True-DTAC merger, data usage, digital services, and smart device demands continue to grow rapidly, so we must continually develop networks together. Second, building a more sustainable future for the next generation. Addressing climate change is part of our corporate responsibility to society, and by combining innovation, technology, and partner capabilities, we can create greater value for customers, our business, and the world we leave behind."

Dr. Netchanok Wibhatasil, Head of Corporate Sustainability at True Corporation, stated: "Partners are key to driving True's Net Zero goal because carbon reduction must cover the entire supply chain. We prioritize supporting partners in measuring and reducing emissions while providing green financing access to accelerate low-carbon technology adoption."