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No. 01 · ENDLESS
Community

Venerable Thepyanamuni, Former Abbot of Chong Lom Temple, Remembered

Saturday marked the 22nd anniversary of the passing of Venerable Thepyanamuni, a respected senior Buddhist monk who served as abbot of Chong Lom Royal Temple in Ratchaburi Province. Throughout his six decades of monastic life, he distinguished himself through tireless work in education, community welfare, and Buddhist outreach, earning widespread devotion and receiving multiple rank promotions from the Thai Crown. His legacy includes establishing educational foundations, training missionary monks, and constructing numerous temples and facilities that served the public good.

Venerable Thepyanamuni, Former Abbot of Chong Lom Temple, Remembered
46 min ago Khaosod

On Saturday, August 22, 2026, the 22nd anniversary of the passing of Venerable Thepyanamuni (Pradet Kaweethro), former abbot of Chong Lom Royal Temple in Muang District, Ratchaburi Province and former advisor to the Ratchaburi Provincial Sangha Council, is commemorated. He was a respected senior Buddhist monk recognized for his exceptional spiritual leadership and tireless dedication to public health and community welfare services, earning devotion and reverence over many decades.

He was born into the Kalyaharth family on May 31, 1920, in Moo 5, Ban Chong Subdistrict, Phnom Sarakham District, Chachoengsao Province, to parents Pang and Bang Kalyaharth. After completing fourth-grade primary education at his local village school, his family inquired about his ordination, and he joyfully accepted, having long harbored a sincere devotion to Buddhism.

He was ordained on December 20, 1935, at Tha Kwian Temple in Phnom Sarakham District, with Venerable Khru Vimlyanasunthon of Maha Chedi Temple serving as his preceptor. At age 20, he received full monastic ordination on May 9, 1940, at Tha Kwian Temple, with Venerable Wisutthisophon of Maha Phratuckharam Temple in Bangkok as his preceptor, Venerable Khru Vimlyanasutnthon as his instructor in precepts, and Venerable Khru Adulyasaramuny of Tha Kwian Temple as his instructor in training. He received the monastic name Kaweethro.

He completed advanced Dhamma studies at Sarakhet Temple and passed the Pali examination in six passages. His evident contributions earned the trust of Ratchaburi's monastic community, leading to his appointment as a preceptor. In 1966, he became the provincial sangha officer for Muang District, in 1974 the provincial sangha officer for Ratchaburi Province, and abbot of Chong Lom Royal Temple, later serving as advisor to the Ratchaburi Provincial Sangha Council.

In education, he served as a royal Pali examination committee member and the Ratchaburi Provincial Buddhist Education Committee member until his passing. He was instrumental in revitalizing Pali studies at Chong Lom Temple's school, establishing the Kaweethro Foundation to support education and providing scholarships for students and young monks. In public outreach, he headed the Ratchaburi Dhamma missionary program, organizing 88 township community education units throughout the province. In welfare work, he constructed numerous buildings and facilities within temples, donated medical equipment to Ratchaburi Central Hospital, and distributed aid to the poor. He was also an accomplished speaker and scholar, producing several academic works.

He devoted his entire life to serving Buddhism with unwavering dedication, collaborating with both monastic communities and other sectors whenever called upon. He received numerous rank promotions, becoming Phra Kru in 1954, Phra Rajkhanachayan Third Rank in 1957, Phra Rajkhanachayan First Rank in 1981, and Phra Thepyanamuni of the Divine Rank in 1996.

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Community

Revered Phra That Phanom Powder Amulet Blessed in Solemn Ceremony

A group of devoted Buddhist disciples has created limited-edition blessed powder amulets in the Somdet Chin Banchar series to commemorate the gold-casting of a replica Phra That Phanom stupa for Khon Saai Temple in Yasothon Province. The amulets underwent formal consecration and Buddhist blessing ceremonies in July 2025, presided over by the 109-year-old Luang Pu Thin Janthadhammo and several venerated eastern Thailand monks. The amulets are produced in strictly limited quantities and intended to honor the sacred monument's spiritual significance to Thai and Lao Buddhists.

Revered Phra That Phanom Powder Amulet Blessed in Solemn Ceremony
47 min ago Khaosod

Phra That Phanom, a sacred Buddhist monument revered by Thai and Lao devotees on both banks of the Mekong River, is enshrined at Phra That Phanom Woramahaviharn Temple in That Phanom District, Nakhon Phanom Province. Dating back more than 2,500 years and traditionally built in 8 BE by five kings, with Phra Maha Kassapa presiding alongside 500 arahants, this square stupa reaches a height of 57 meters with a base of 12.33 meters on each side. It contains the chest relics of Buddha along with reliquaries corresponding to different zodiac signs and birth days.

Amulets and charms featuring Phra That Phanom are highly popular among collectors for their spiritual power to ward off all dangers and provide protection. Notably, blessed powder and coins bearing the Phra That Phanom image on both sides are especially prized, though powder amulets are produced in limited editions.

A group of devoted disciples led by the Dragon Wealth Blessing Team received permission to create blessed objects commemorating the gold-casting of a replica Phra That Phanom. The amulets are blessed powder of Somdet Chin Banchar in the "Million-Elephant King" series, intended to be installed at Khon Saai Temple in Liang Nok Tha District, Yasothon Province, the monsoon residence of 109-year-old Luang Pu Thin Janthadhammo. These commemorative blessed objects were cast in 3-tier and 9-tier versions, produced in limited quantities across 60 entries with varying quantities per mold.

The front features the imprint of the 3-tier and 9-tier Somdet amulets with silver takrut cords, while the reverse displays a replica Phra That Phanom paired with Phra Sattanakarat, a seven-headed serpent deity, its hood spreading to encircle the stupa. The blessed powder contains materials including Phra That Phanom brick, blessed powder, auspicious herbal essence, and sacred substances from three revered monks: Luang Pu Sila Sirijunno, Phra Ajarn Suriyant Kosapanyo, and 109-year-old Luang Pu Thin Janthadhammo.

The consecration ceremony took place at Phra That Phanom Woramahaviharn Temple before the Serpent King Deity, presided over by Khun Orkanya Saba (Madame Noi), a Maha Sarakham administrative official, as the lay representative. Following Brahmanical rituals led by the renowned Brahmin Ajarn Tort Khemnakaraj to honor the sacred elements within the temple and the seven naga spirits protecting Phra That Phanom, the presiding official lit the victory candle and chanted blessings before scattering blessed rice and flowers on the merit table.

On July 19, 2025, at 12:49 PM, the Buddhist blessing ceremony commenced, with 109-year-old Luang Pu Thin Janthadhammo presiding over the monastic contingent as candles were lit and four ceremonial monks chanted the consecration mantra. Renowned eastern Thailand masters participated, including Phra Thepwachiryanunsuntor, Phra Ajarn Suriyant Kosapanyo of Wat Pa Wang Nam Yen in Maha Sarakham, Luang Pu Thin of Wat Khon Saai in Yasothon, Phra Ajarn Chalat Kantiko of Wat Phon Sawan in Noen Sub District of Nakhon Phanom, and Phra Khru Phonom Preecharakorn, secretary to the Phra That Phanom abbot, who sat meditating. Afterward, Phra Ajarn Suriyant sprinkled divine flowers and blessed water over the consecrated objects before presiding over the gold-casting ceremony for the replica Phra That Phanom nearby. Lay representatives presented the requisites of monks and extended their merit, concluding the ceremony.

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National

Gen Z Worldwide Turn to Gold Investment via Mobile Apps

YLG Bullion announces a global shift in gold investment patterns, with Gen Z entering the market earlier and investing smaller amounts through mobile platforms. The company has launched the YLG Get Gold app, allowing gold investments starting from 100 baht, and reports that 68% of its digital investors are under 40 years old. The trend reflects a worldwide movement toward fractional and digital gold products that lower barriers to entry for younger investors seeking both active trading and long-term accumulation strategies.

Gen Z Worldwide Turn to Gold Investment via Mobile Apps
48 min ago Khaosod

On August 21, 2025, Thippa Nawawattanasap, Chief Executive Officer of YLG Bullion and Futures Limited, announced that global gold investor demographics are shifting markedly from older working-age groups who typically bought gold in lump sums for savings and wealth preservation to younger people entering the market faster with smaller amounts per transaction and viewing gold as part of portfolio management.

Gen Z investors display two main behaviors: active traders who monitor market trends, prices, news, and economic factors closely and require real-time data and portfolio flexibility; and long-term accumulators who build gold holdings gradually through small units or dollar-cost averaging to establish financial discipline and reduce timing anxiety. All young investors share a mobile-first preference, wanting accessible entry points, simple processes, transparent pricing, and instant purchases via smartphone.

YLG's digital customer data shows nearly 7 in 10 (approximately 68%) are under 40 years old, demonstrating that fractional and digital gold products are removing traditional barriers and expanding the market to younger generations. This trend is not unique to Thailand but reflects global patterns.

In China, Gen Z born between 1997 and 2012 are shifting from buying gold jewelry as their parents did to investing in and saving with gold. The "gold beans" trend—purchasing 1-2 gram gold pellets and small bars monthly—has surged this year, matching the concept of starting small but accumulating consistently. China's Gold Association reported that sales of small gold products (1-5 grams) rose 180% in the first half of 2025 versus the same period in 2024, with those born in the 1990s and 2000s comprising over 60% of all buyers.

According to IFA Magazine citing BullionVault data, investors aged 16-27 represented 15.4% of new global users in 2025, up from 12.6% in 2024 and just 8.9% in 2010, showing the worldwide gold investor base is continuously rejuvenating.

In India, a Smytten PulseAI survey of 5,000 consumers aged 18-39 found 61.9% would choose gold if given 25,000 rupees to invest, well ahead of mutual funds (16.6%), fixed deposits (13%), stocks (6.6%), and crypto (1.9%).

In Singapore, the 18-35 age group became the fastest-growing gold-buying segment in 2023 through digital gold apps, 1-gram bars, and mobile ETFs.

These developments show global providers are connecting tangible gold with digital platform convenience. Gold is no longer exclusively for the wealthy; younger people now have accessible entry points.

No. 03 of Read at source → Next
National

Flooding Hits Six Provinces, Over 23,000 Families Affected

Flooding affecting six northern and northeastern Thai provinces has impacted over 23,000 households with 73,797 people displaced across multiple districts. Two deaths have been reported in Nan Province as authorities conduct ongoing relief operations and begin recovery efforts in areas where water levels are receding.

Flooding Hits Six Provinces, Over 23,000 Families Affected
49 min ago Khaosod

The Disaster Prevention and Mitigation Department reported on August 21 that flooding persists across six provinces: Nan, Sukhothai, Phitsanulok, Phetchabun, Sakon Nakhon, and Ubon Ratchathani, affecting 23,823 households totaling 73,797 people across 16 districts, 61 subdistricts, and 363 villages. Two fatalities have been recorded in Nan Province—one in Pua district and one in Tha Wang Pha district. The department and affiliated agencies are continuing coordinated relief and safety operations, with many areas stabilizing and entering recovery phases.

Flood impact by province:

Nan: Seven districts, 34 subdistricts, 223 villages affected; 21,050 households (66,097 people) impacted. Water overflowed roadways in some areas, blocking passage. Water levels are currently receding.

Sukhothai: Three districts, 19 subdistricts, 115 villages; 1,977 households (5,259 people) affected. Water levels are holding steady.

Phitsanulok: Chomphu subdistrict, Noen Maprang district; two villages with 29 households (91 people) affected. Nineteen households (34 people) were evacuated to Chomphu Temple. Water levels are stable.

Phetchabun: Tat Kloi subdistrict, Lom Kao district; two villages with 45 households (141 people) affected. Water levels are holding steady.

Sakon Nakhon: Sawang Daen Din district, two subdistricts, nine villages; 657 households (2,063 people) affected. Water levels are stable.

Ubon Ratchathani: Three districts (Khong Chiam, Khemarat, and Pho Thai), four subdistricts, 12 villages; 65 households (146 people) affected. Water levels are holding steady.

The department is coordinating with provincial, district, and local government authorities, volunteers, civil defense units, foundations, and related agencies to provide continuous assistance including evacuations, water drainage, and livelihood support. In stabilized areas, cleanup and recovery operations are underway to remove silt, debris, and blockages from structures, homes, roads, and public spaces so residents can return as soon as possible.

No. 04 of Read at source → Next
National

Trans Actress Yoshi Makes Feature Film Debut in Horror Thriller

Tham Studio 19 has cast trans actress Yoshi Rindrada Thuraphan, Miss Tiffany's Universe 2017, in her acting debut as the lead in Rindrada (The Influencer), a cyber-horror film directed by Atitaya Ariyavongsa. The film follows a young influencer who becomes a vengeful ghost after cyberbullying-driven suicide, returning with limited time to uncover the truth and haunt those who harassed her online. Yoshi expressed excitement about the role and emphasized that trans actresses deserve opportunities based on talent regardless of gender.

Trans Actress Yoshi Makes Feature Film Debut in Horror Thriller
50 min ago Khaosod

Tham Studio 19 is proud to present Rindrada (The Influencer), a cyber-horror film directed by Atitaya Ariyavongsa and produced by Kritiniya Ariyavongsa.

The film stars Yoshi Rindrada Thuraphan, Miss Tiffany's Universe 2017, in her first leading role as Rindrada, a young influencer who becomes a terrifying ghost. She is paired with Krathing Khunnorng Prathetsaratan, who plays Po, an ordinary noodle vendor who becomes Rindrada's crucial ally.

The supporting cast includes Neena Natchada Jessica Padovan as Hannah, a mysterious girl from the underworld who controls the laws of time, and Tok Taek Pizzamovie Suthirjan Sriphet as Meena, Rindrada's only close friend who is ready to protect her from the threats of social media harassment.

Rindrada tells the story of an influencer who decides to end her life after intense cyberbullying, but death gives her a second chance as a spirit with limited time to uncover the truth and target everyone who participated in the online violence against her. With her digital connections, she launches a widespread haunting operation, aided by Hannah, the mysterious girl from the underworld, and Po, the ordinary noodle seller who fights to save Rindrada from becoming the "demon" that social media created. "The more likes she gets, the scarier she becomes."

Yoshi Rindrada, who plays the lead role, expressed her excitement about the opportunity: "I'm very happy and excited to have received this great opportunity. I want to do my best with this chance and learn everything I need to, whether through additional training or workshops with fellow actors, so I won't have regrets later. Rindrada is my first film as a full lead actress and it's a horror film with my name as the title, so it feels like a great honor.

The story follows Rindrada throughout—from when she was alive, to what happened when she died, and what happens after she returns. Everyone experiences Rindrada's journey until they're no longer afraid of her."

When asked about Rindrada's frightening appearance, she explained: "The scariness of Rindrada isn't pretty at all in the film, because the director researched how to make me not look pretty. Actually, it wasn't pretty from version 2 onwards, but he wasn't satisfied, so Rindrada has multiple versions—up to five versions in total. Each version has a different level of deterioration, and version 5 is the ultimate version. You'll have to watch it to see how grotesque it gets."

The trans actress also shared her feelings about being cast in this leading role: "I'm very happy that the producers and director and the entire team saw my potential and allowed me to represent the LGBTQ+ community in this role. This is another responsibility I carry. Trans actresses, besides being beautiful, need to be talented too. Regardless of your gender, you can be an actor just the same. You just need to not close the door on opportunities."

No. 05 of Read at source → Next
Police

Birthday Party Brawl Leaves Deputy Wounded

A violent group clash erupted at a birthday party in Bangkok on August 19, leaving a Deputy Sheriff stabbed and another person bottle-struck. The incident stemmed from an earlier dispute that escalated into multiple confrontations throughout the evening. Police have questioned witnesses and the main suspect is preparing to surrender to face assault charges.

Birthday Party Brawl Leaves Deputy Wounded
50 min ago Khaosod

A birthday celebration at Baw Tak Koong in the Ladprao Wang Hin area descended into violence when a large group clash erupted, leaving a Deputy Sheriff stabbed and 191 others injured. Police have completed questioning witnesses, and the suspect is preparing to turn himself in. On August 21, 2569, Bangkok Metropolitan Police Command officials, led by Commissioner Siam Bunsawm and Deputy Commissioner Phallab Armhla, instructed officers from Chokechai Police Station and related units to investigate an incident at the birthday party of a prominent figure named Ud Ratchada. The event was attended by Harley enthusiasts, police, soldiers, former officers, and several well-known personalities including Kamnarn Frank from Nonthaburi, Kok Thasai, Bang Khlong Tan, and Moo Tawan Nara.

Chokechai Police received reports of an assault at the venue. Upon arrival, the fighting had already ceased and people were dispersing. The incident occurred on August 19 around 11 p.m. On August 20, a complainant named Sattawat reported being hit with a bottle, breaking his eyebrow, and that Deputy Sheriff 191 had been stabbed in the abdomen with a knife while hospitalized. He explained that the violence began when someone slapped a person at another table due to a prior dispute, followed by shouting and a second altercation before the Deputy Sheriff attempted to intervene. A man then stabbed the Deputy Sheriff with a knife, causing injuries.

Pol. Captain Phrom Tawi stated that investigators have already questioned Sattawat and have scheduled to take a statement from Deputy Sheriff 191 at the hospital, who is now in stable condition. CCTV footage from the venue has been collected and restaurant staff have been questioned. Forensic evidence from both victims' injuries is being examined and processed. Police are identifying all individuals involved to determine whether they committed or participated in the assault. The suspect who stabbed Deputy Sheriff 191 has contacted police to surrender this afternoon, allowing authorities to proceed with evidence gathering and formal charges.

No. 06 of Read at source → Next
National

Lawyer Petitions Military Panel Over PM's Gun Permit Ban

Prominent lawyer Songkran Ajchariyasarp has filed a formal complaint with the House Military Affairs Committee, challenging the Prime Minister's suspension of firearm permit issuance as an unlawful infringement on citizen rights. Songkran argues the suspension violates the Firearms Act and constitutional law, and contends that qualified citizens have a statutory right to obtain permits for self-defense. The lawyer also criticized the government's three-year renewal requirement for existing permits as outdated and warned the measure affects millions of legal gun owners.

Lawyer Petitions Military Panel Over PM's Gun Permit Ban
52 min ago Khaosod

At 11:30 a.m. on August 21, 2025, at Parliament, Rachen Trakoolwiang, a list-system MP and leader of the New Alternative Party, received a letter from prominent lawyer Songkran Ajchariyasarp in his capacity as a member of the House Military Affairs Committee. The complaint seeks an investigation into the Prime Minister's suspension of firearm permit (Form 3) issuance. Songkran argues the suspension violates public law as defined by the Firearms Act and constitutional law, which prohibit the state from issuing regulations that unlawfully infringe on citizen rights. He notes that qualified citizens have the statutory right to petition local registration offices for firearm permits to protect their lives and property, yet the government has suspended this process in an overreach of legislative authority. Songkran also criticized the three-year renewal requirement for Form 4 permits as outdated, citing approximately 6.2 million existing permits. He highlighted that the government's plan to collect firearms and permits during a public consultation has prompted widespread public objection, since citizens legally purchased their weapons. He pointed out that the Cabinet has not adequately informed the public of their rights under Section 7 of the Firearms Act for continuous firearm possession, nor clarified Section 8(bis), which allows emergency firearm use without a carry permit. Songkran stated he will present the matter to Parliament's speaker and military committee for debate and suspension of the measure. He also noted that the Ombudsman has scheduled him to provide clarification on August 24 for potential referral to the Supreme Court's criminal division against the Prime Minister for issuing regulations that violate citizen rights. He urged Deputy Prime Minister Phahorn Nilpraphand to reconsider this backward-looking policy extending 92 years into the past, warning it affects the electoral base of both the Pheu Thai Party and coalition partners. Songkran displayed a cage containing mice and removed one, announcing he was establishing a government mascot called "Mouse Lawyer" to represent issues the Prime Minister should address but has neglected—such as online gambling and illegal weapons—which affect the entire justice system. He stressed that the Prime Minister, bound by law, has overstepped executive authority into legislative matters and urged him to remain under the law, noting he has received numerous complaints.

No. 07 of Read at source → Next
National

Officials Name Probe Committee Finding Officials, Local Politicians in Exam Fraud

A probe into a local government exam cheating scandal has implicated lower-ranking officials and some politicians, with investigators tracing a financial trail of approximately 9 billion baht through witness statements.

Officials Name Probe Committee Finding Officials, Local Politicians in Exam Fraud
1h ago Khaosod

On August 21, Asapol Sannittripath, Sisaket House member and chair of the anti-corruption committee, revealed that a committee headed by Deputy Prime Minister Pakorn Nillpraphand has examined the local government exam cheating scandal. The National Anti-Corruption Commission reported that preliminary findings implicate officials at rank 10 and below, with no involvement above that level. At director-general level, involvement traces back to the drafting stage of the terms of reference. Among politicians, only local government officials are implicated so far.

Based on witness statements from over 500 of some 5,000 people questioned, investigators identified a financial trail of approximately 9 billion baht. Asapol confirmed that former director-general Narucha Kotsawilaichit and another former director-general before Thirot Suphavibul of the Department of Local Administration are named. Regarding politicians, Asapol said no specific names were provided and the committee would need to request details directly from Pakorn.

Asapol also clarified the Burapha University case from 2564, where a local administrator arrest led to cancellation of the original terms of reference. When the university was asked to draft new terms, it claimed unfamiliarity and failed to submit a bid. He noted the fraud connects to the 2565 local administrator exam at Kasetsart University, where five of eleven candidates from Bang Yai were implicated in cheating. Regarding Sisaket province, Asapol confirmed DSI has already filed 19 cases where payment was made but funds could not be recovered.

No. 08 of Read at source → Next
National

Thailand Balances Pork, Chicken, Egg Prices Amid Rising Demand

Thailand's trade department met with major livestock and poultry producers to balance rising pork, chicken, and egg prices with consumer affordability. Pork prices have climbed to 72-74 baht per kilogram due to lower output, while broiler c

Thailand Balances Pork, Chicken, Egg Prices Amid Rising Demand
1h ago Khaosod

The Department of Internal Trade held discussions with national pig, broiler chicken, and layer chicken farmers' associations—including the National Swine Raisers Association, Broiler Chicken Raisers Association, Broiler Chicken Producers Association for Export, Layer Chicken Raisers Association, Southern Layer Chicken Raisers Association, Central Small-Scale Layer Chicken Traders Association, and egg-farming cooperatives in Chachoengsao, the Mae Khlong River basin, and Chiang Mai-Lampang—along with major producers CPF, Betagro, Thai Foods, Suroboonthaifarm, Cargill Meats, VCF Group, and SPM to monitor production and trade conditions and discuss price-management strategies that balance producers' interests without harming consumers.

Farm-gate pork prices have risen to 72–74 baht per kilogram, up from the previous month due to slightly lower output. Prices are 1–2 baht above production costs, allowing farmers viable income. Pork prices are expected to hold steady until mid-September, after which they may soften as October brings vegetarian festival season, when pork demand traditionally drops.

Broiler chicken production, which declined due to weather damage and reduced capacity from higher production costs, is beginning to recover. Damage is lessening and farmers are increasing stocking rates, so output is expected to return to normal by mid-September. Layer chicken egg supply is currently adequate and steady, with plans to boost supply after extending the productive lifespan of laying hens.

No. 09 of Read at source → Next
Police

Male Body Found Floating in Nan Province Flood

Rescue teams recovered a male body floating in floodwaters in Tha Wang Pha District, Nan Province on August 21; the unidentified victim, estimated between 40 and 50 years old, was swept away by flood currents.

Male Body Found Floating in Nan Province Flood
1h ago Khaosod

A male body has been recovered floating in floodwaters in Tha Wang Pha District, Nan Province. On August 21, 2025, the Petchkesum Foundation posted an update on Facebook regarding the flooding situation in Nan Province, confirming the discovery of a male body in the district. Following reports from residents to the Petchkesum Foundation's disaster response team, water rescue personnel investigated and successfully recovered the body from the river. The deceased is a male estimated to be between 40 and 50 years old who was swept along by floodwaters in Tha Wang Pha District. Rescue teams are currently coordinating with police and on-duty medical examiners to conduct an autopsy for identification and to locate the victim's relatives. The Petchkesum Foundation expressed its deepest condolences.

No. 10 of Read at source → Next
National

Thai Hotels Face Tourism Slump and Tight Credit Crisis

Thai hotels face a double crisis as foreign visitor numbers dropped 7.2 percent in 2024 while banks tightened credit, leaving many operators unable to expand or refinance. Industry leaders recommend low-cost operational improvements like re

Thai Hotels Face Tourism Slump and Tight Credit Crisis
1h ago Khaosod

Ray Matsuda, CEO of Coco Global Hospitality, warns that Thai hotels face simultaneous pressure from sluggish tourist arrivals and stricter credit access, making it impossible for operators to rely on market recovery alone. Thailand's Ministry of Tourism and Sports reported 32.9 million foreign visitors in 2024, a 7.2 percent decline from 2023 and still below pre-pandemic levels, with Q1 2025 showing a 2.4 percent drop year-on-year. On the financing side, commercial bank lending for property development projects fell roughly 20 percent by year-end 2024, with financial institutions focusing on large established operators, making access to credit harder for new and independent hotel owners.

The 2026 Thailand Hotel Investment Guide, prepared jointly by C9 Hotelworks and Watson Farley & Williams, shows current lending criteria set loan-to-value ratios at 50-60 percent and debt service coverage ratios of 1.2 times for new projects and 1.4-1.5 times for operating properties, constraining expansion and capital raising for many operators. Matsuda reframes the crisis: the key question is not "when will the market recover" but "what can operators do while waiting." He draws on the Matsushita Electric (now Panasonic) example from the 1929 Great Depression, when founder Konosuke Matsushita maintained full wages, cut production in half, and had workers clear inventory within two months instead of laying anyone off.

Matsuda proposes three no-capex strategies for Thai hotel operators: (1) sophisticated revenue management tailored to day-of-week, season, local events, and competitor moves—not just price cuts; (2) boosting online review scores; and (3) daily Kaizen continuous improvement. These require no major capital outlay and can be implemented immediately to strengthen operations during the downturn.

No. 11 of Read at source → Next
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