Thailand Unveils Asian Games 2026 Ceremonial Uniforms
Thailand's Sirivannavari brand has unveiled ceremonial uniforms for over 900 athletes competing at the 2026 Asian Games in Nagoya, blending traditional indigo-dyed cotton weaving with contemporary design to showcase Thai identity and crafts
The Sirivannavari brand has unveiled the official ceremonial uniforms for Thai athletes at the 20th Asian Games 2026, scheduled for September 19 to October 4, 2026 in Nagoya, Japan. Under the concept "The Art of Unity," the designs highlight Thai identity through contemporary fashion while celebrating the traditional indigo-dyed cotton weaving craftsmanship of Don Koy village and textile heritage promoted by the Queen Sirikit Institute of Sericulture and Handicrafts. The uniforms represent over 900 Thai athletes and staff who will represent the country at the continental competition.
The launch event, held at the Fairmont Sukhumvit 20 hotel in Bangkok on August 21, featured Thai athletes including badminton player Peeraphan Korthong, taekwondo athlete Balanuk Thapthimdaeng, volleyball player Pimpichaya Korkram, and table tennis player Suthasinee Sawatrabut, alongside legendary taekwondo champion Panipak Wongpattanakit. The ceremonial uniforms were designed by Princess Sirivannavari Nariratana, creative director of the Sirivannavari brand, who sought to blend Thai craftsmanship values with modern design aesthetics.
Ratirote Julchat, executive vice president of Sirivannavari, stated that the uniforms represent an opportunity to showcase Thai fashion and identity to the world through the Thai athletic delegation on Asia's stage. The brand deliberately selected hand-woven indigo-dyed cotton from Don Koy village in Sakon Nakhon province and textiles from the Queen Sirikit Institute to underscore the dedication, refinement, and patience inherent in Thai handicrafts—qualities that mirror the discipline and determination required of competitive athletes.
