Shake Shack Thailand Launches Thai Seafood Menu with Jimmy James
Shake Shack Thailand has partnered with influencer Jimmy James to launch a new seafood-inspired menu featuring four exclusive items. The collaboration, dubbed ‘Sea Heart New York’, blends Thai seafood flavors with classic New York burger concepts using 100% locally sourced seafood. Jimmy James said the project is an honor and highlights the quality of Thai seafood on an international stage.
The Shake Shack x Jimmy James campaign launches with the concept ‘Sea Heart New York’, enlisting Jimmy James to create four exclusive dishes. It blends the standout flavors of Thai seafood from Talay Jai restaurant with the iconic New York burger style, resulting in creative, easy-to-access menu items that highlight Thai seafood through Shake Shack’s popular offerings such as burgers, crinkle-cut fries, and milkshakes. Jimmy James said the collaboration is an honor and a great opportunity to share his passion for Thai seafood, emphasizing that Thai seafood rivals any in the world and that this marks the first official seafood menu for Shake Shack Thailand, made entirely with 100% Thai-sourced seafood.