Krung Thai Card Targets Mid-Year Growth With New Customer Segments

Krung Thai Card is pushing forward in the second half of 2026, targeting spending growth through credit cards and loans with confidence. The company expects increased spending during the year-end high season and is focusing on acquiring quality customers in two main segments: those earning 50,000 baht or more, and first-time jobbers or young professionals. This will be supported by new data analytics and core systems to improve efficiency, manage cyber security risks, and expand insurance brokerage business. In the first half of the year, the company posted net profit of 4.397 billion baht, up 17.1 percent. Credit card spending grew 4.7 percent, exceeding the industry average of 2.7 percent, while market share in card spending rose to 13.3 percent.

Pithaya Worpanyasukul, Chief Executive Officer of Krung Thai Card Company Limited, said at the second quarter 2026 earnings call that the overall economic picture in the second half is unlikely to differ significantly from the first half, but spending and credit demand are likely to increase seasonally, especially in the final quarter which is the high season. The company believes it can achieve its growth targets for card spending and loans. "Our challenge is not just adding more customers, but acquiring quality ones and managing customer acquisition costs efficiently," she explained. "We are reducing unnecessary expenses, using technology to improve processes, and developing our people's skills, but we will not reduce benefits that matter to our members because growth must come with maintaining long-term customer relationships."

The strong performance of Krung Thai Card's group in such an economic environment reflects company-wide collaboration in improving work efficiency and disciplined cost management. The company emphasizes building business strength throughout the entire process—from screening and selecting quality customers, developing member service staff, upgrading employee skills, investing in technology and fraud prevention, to caring for customers facing debt repayment problems through close consultation and mediation. "We believe that comprehensive management from upstream to downstream allows Krung Thai Card to grow with quality, maintain long-term customer relationships, and build sustained strong operational results, even in times of economic uncertainty," Pithaya said.

In the second half, credit card business will focus on expanding two quality customer segments: those earning 50,000 baht or more, who still have purchasing power and good repayment ability, and first-time jobbers and young professionals, whom Krung Thai Card wants to make their first credit card to build long-term relationships. For existing members, the goal is to make Krung Thai Card their primary spending card. Current members continue to use the card consistently, reflecting the strength of a quality membership base and effective marketing strategies that address everyday spending needs across restaurants, shopping, online retail, insurance, and travel—categories showing strong growth. Online shopping spending is particularly performing well with double-digit growth, while health and beauty categories show promising potential. The company is also ready to work more closely with Krung Thai Bank to expand quality customer base and wealth management segments.

A major shift is the implementation of a new Core System, opening digital pathways and controlling cybersecurity threats.