Thailand Launches Mid-Autumn Celebration Targeting Chinese Travelers
Thailand's tourism authority is launching a major mid-autumn festival targeting Chinese travelers, with 31 influencers embarking on themed trips across the country to showcase wellness, food, nature and cultural experiences.
TAT marked Amazing Thailand Mid-Autumn Celebration 2026 as a key Nihao Month highlight, bringing Thai–Chinese cultural ties to life before 31 Chinese KOLs began four themed journeys across Thailand. The programme combines wellbeing, gastronomy, nature and local experiences to inspire future travel from China under Healing is the New Luxury.