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National

China Showcases 150+ Booths at CACF-Thailand 2026 Trade Fair

Over 150 Chinese manufacturers will exhibit at CACF-Thailand 2026 in September, offering Thai entrepreneurs direct access to suppliers, partners, and new market opportunities across China and ASEAN without traveling abroad.

China Showcases 150+ Booths at CACF-Thailand 2026 Trade Fair
21 Aug Khaosod

CACF-Thailand 2026 creates a hub linking Chinese producers and Thai entrepreneurs to build new supply chain opportunities, complete with a Thai Brand Zone, Xiaohongshu social commerce platform integration, and business-AI forums.

Historically, China-Thailand commerce meant Thai business owners traveling to China to source factories, suppliers, or resale goods. But 2026 is reshaping that picture. Pakawin Jiamjirojn, organizer representative for CACF-Thailand 2026, said the 13th China-ASEAN (Thailand) trade fair runs September 2–4, 2026 at Hall EH101, Bangkok International Trade and Exhibition Centre, bringing over 150 Chinese manufacturers and operators so Thai businesses can meet, negotiate, inspect goods, compare products, and find partners directly without flying to China. This year, however, CACF aims beyond simple sourcing—the bigger goal is helping Thai entrepreneurs discover new business opportunities: finding products, suppliers, building brands, co-developing goods, and connecting to wider business networks across China, Thailand, and ASEAN.

The participation of over 150 Chinese booths reflects not just a push to sell Chinese goods in Thailand, but also a desire to integrate Thai entrepreneurs into broader manufacturing and supply chain networks. The framing should not be "China competing with Thai businesses" but rather "both countries' businesses finding partners, not competitors."

Thai entrepreneurs can meet manufacturers, source suppliers, negotiate product development, forge business alliances, and explore new markets across ASEAN and beyond. Meanwhile, CACF-Thailand 2026 features a Thai Brand Zone where over 30 Thai entrepreneurs and brands showcase products, demonstrate capabilities, and build connections within the fair.

The event is shifting from "China manufactures, Thailand buys" toward linking strengths of both countries' entrepreneurs to create shared business opportunities in larger markets. A key question many Thai business owners ask: if we can bring Chinese goods to sell in Thailand, how can we sell Thai products to Chinese consumers? This is the "reverse flow" concept—repositioning China from merely a source of goods and manufacturing hub to a market for Thai products.

One highlighted channel is Xiaohongshu, a social commerce platform gaining major traction in China. Thai entrepreneurs will learn how to use Xiaohongshu to build brand awareness, reach Chinese consumers, and understand that modern Chinese markets decide purchases not on price alone but on content, lifestyle, reviews, and brand image.

Whether you run an established Thai brand, operate an online trading business seeking new markets, or want to understand Chinese consumer behavior, the fair offers opportunities to explore.

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