Diamond Products Pushes Home Renovation Strategy Amid New Home Slowdown

Diamond Products (DRT) believes the construction materials market in the third quarter of 2025 will continue to see sluggish new home purchases and is shifting focus to home renovation and repair services riding strong demand.

Satit Sudbuntod, CEO of Diamond Products Public Company Limited, said that overall building materials and decoration market conditions in the third quarter remain weak for new housing, as real estate developers are cautious about opening new projects and financial institutions continue to be strict about home loans.

The company has adopted an aggressive strategy to expand into construction materials for home improvement, repair, and renovation, as well as hotel and resort renovation, to compensate for lost sales. Management sees growth potential in modernizing homes, repairing natural disaster damage, and supporting government initiatives promoting a national disaster insurance program, all expected to drive long-term market growth.

The company has readied products, services, and skilled construction teams through its "Diamond Renovation 360°" service, which covers both interior and exterior building improvements. This comprehensive offering guides customers from material selection and consultation through installation.

For the third quarter, the company aims to keep revenue near prior-year levels while managing costs efficiently to maintain gross profit margins around 25%, despite pressure from energy and raw material costs.

To boost year-end sales, the company is preparing a booth at the "Home and Garden Fair Living Festival" featuring the Diamond Renovation 360° service alongside its Diamond Well-Being product line, which addresses housing needs through heat insulation, noise reduction, and improved comfort, positioning the company as a comprehensive home solutions leader.