Government Housing Bank Launches Premium Crown Account
Thailand's Government Housing Bank launched the G H BANK CROWN program for high-value depositors with 10 million baht or more, offering exclusive financial and lifestyle benefits through partner merchants and special events.
The Government Housing Bank (GHB) has launched the G H BANK CROWN program, an exclusive tier for high-value depositors with combined balances of 10 million baht or more who have been continuous customers for at least 2 years. The program delivers differentiated experiences through the G H BANK Reward & Privilege platform with benefits spanning finance and lifestyle.
Mahattana Ampornpisit, GHB Managing Director, explained that the program is divided into three main benefit categories: Financial Benefits, including special deposit campaigns and fee waivers that enhance transaction convenience and efficiency; Lifestyle Benefits, offering discounts and privileges at over 180 leading merchants and partner locations with instant redemption at zero points, plus birthday month bonuses; and Exclusive Events, featuring seminars, workshops, and inspirational activities led by experts across various fields.
G H BANK CROWN members can access the G H BANK Reward & Privilege platform through the GHB ALL GEN mobile app, LINE OA (GHB Buddy), or www.ghbankbigfamily.com. The launch represents a significant step in executing GHB's five strategic pillars, particularly Customer Obsession, which uses data analytics to achieve deep customer understanding and hyper-personalized product and service development. The program reinforces GHB's role as a Beyond Housing Bank that stands alongside customers through all major life milestones. Official launch is August 8, 2024. For more information, contact GHB Call Center at 0-2645-9000 or visit their Facebook Fanpage and social media channels.
