Matichon, BAAC Donate Quality Books to 10 Border Police Schools

On August 4 at 1:30 p.m. at Matichon Public Company Limited's headquarters, executives from Matichon and the Government Housing Bank (BAAC) held a ceremony to present support for the "The Blooming Through Reading" project, designed to promote reading and support children and youth access to knowledge. The initiative delivers quality books to libraries and educational institutions in underserved areas affected by flooding, as well as border patrol police schools in remote areas nationwide.

Matichon leadership, headed by Managing Director Prapot Bunpan, alongside BAAC executives led by Managing Director Mahattana Ampornpisit, participated in the handover. Mahattana emphasized that books are fundamental to learning and serve as tools to "equip youth intellectually." He noted that reading not only imparts knowledge but also broadens perspectives, inspires, and promotes continuous learning alongside critical thinking and data-driven decision-making—skills essential for life in a rapidly changing world. Books also cultivate reading habits, foster imagination and creativity, and instill good values and morality as foundations for quality development.

"BAAC prioritizes supporting access to quality books for children and youth, especially those in remote or resource-poor areas, so all have the opportunity to fully develop their potential and become important contributors to the nation's future development," Mahattana said.

The BAAC has committed 100,000 baht to provide quality books to 10 border patrol police schools under the project. The collaboration aims to enrich learning resources for disadvantaged children and youth, reduce disparities in book access caused by economic and geographic constraints, and promote an inclusive learning society where all can access knowledge equally. Matichon and the Tr. Kovit Worrapipat Foundation launched the initiative in 2026.