Thailand Targets 1.5 Million US Visitors With Luxury Strategy
Thailand's tourism authority is targeting 1.5 million American visitors through a luxury-focused strategy emphasizing wellness, fine dining, and sports tourism rather than mass tourism.
TAT has set a target of 1.5 million US visitors, aligning its North American offices around a Value over Volume strategy. Priority segments include luxury, wellness, gastronomy and sports tourism, supported by airline and travel trade partnerships, alongside film-inspired travel and year-round demand, marking TAT’s 61 years in New York.