Gold Set to Hit 77,000 Baht by Year End, Experts Advise Staged Investing
Gold prices could reach 77,000 baht per baht-weight by year-end if they break through key resistance levels, with experts recommending investors use price dips for staged purchases to lower their average cost.
YLG Bullion International views gold as having long-term upside potential. Should the price break through 4,500 US dollars per troy ounce, it could test levels of 4,900–5,000 dollars before year-end, while Thai gold may approach 77,000 baht per baht-weight. The company recommends that high-cost investors hold their positions and use price dips for staged purchases or short-term trading to reduce their overall cost basis.
On September 7, Powan Navatanasap, chief executive of YLG Bullion International, said that although gold faces short-term volatility, the long-term outlook remains positive. The company expects gold to retest previous highs in the second half of 2025. Investors should tailor their strategy to their cost base, available capital, and investment horizon.
Investors holding high-cost gold should maintain positions if they have no immediate cash needs and can hold long-term. Those with additional capital may split their approach into short-term and medium-term strategies. Short-term traders can buy near support levels and sell at resistance to lock in profits for cost averaging. Medium-term investors can add to positions weekly or monthly, buying on weakness and selling partial positions on strength.
"Both long-term and short-term investors can use gold's price corrections as opportunities to rebalance portfolios, generate additional returns, and reduce their average cost basis," Powan said.
Key price levels to watch are 4,500 dollars per troy ounce globally and 69,000 baht per baht-weight domestically; a sustained break above these would signal renewed upside potential. YLG forecasts end-of-year gold at 4,900–5,000 dollars per troy ounce and Thai gold near 77,000 baht per baht-weight.
However, the Federal Reserve's interest rate policy poses a significant constraint. If the Fed maintains a hawkish stance and raises rates, it could limit gold's gains. Recent strong US non-farm payroll data—162,000 positions added in August, well above the 56,000 forecast—supports a rate hike at the September 15–16 Fed meeting, currently priced at around 58% probability. Conversely, if inflation data shows moderation, the Fed may hold rates at 3.50–3.75%. Fed Governor Christopher Waller has indicated he could support a pause if inflation shows clear signs of cooling.
