AIS Secures European Football Rights for Four Seasons
AIS has secured exclusive broadcasting rights to five major UEFA competitions across Thailand, Laos, and Cambodia for four seasons starting 2027/28, with all matches available live and on-demand through AIS PLAY.
AIS President and Chief Executive Officer Prathana Leelaphanang announced the landmark partnership with UC3 to become the sole official broadcaster of men's European club football competitions in Thailand. The deal covers five UEFA competitions—Champions League, Europa League, Conference League, Super Cup, and Youth League—across Thailand, Laos, and Cambodia for four seasons from 2027/28 to 2030/31, with all matches available live, with highlights, and in replay on AIS PLAY.
"I am proud that we can deliver the greatest European club football competitions to AIS customers and Thai football fans," Prathana said, noting that these tournaments attract massive Thai viewership because they feature top clubs and superstar players from Europe's elite leagues including the Premier League, Bundesliga, La Liga, Serie A, and Ligue 1 competing for continental supremacy.
The strategic partnership between AIS and UC3, in coordination with UEFA and the European Football Clubs association representing over 800 top clubs, integrates with AIS PLAY, Thailand's leading digital sports content hub. Combined with other world-class sports rights already held by AIS PLAY, the deal reinforces the platform's position as the premier destination for premium sports entertainment across the week. AIS PLAY is the exclusive channel carrying all content from these five competitions, with full technical infrastructure in place to support the four-year broadcast agreement.
