Thailand Pushes to Export Red Cow Milk to Six Asian Markets
Thailand is targeting six Asian countries to expand exports of Red Cow milk, with Malaysia and Indonesia as priority markets for halal certification and growth opportunities.
Agriculture Minister Wachirapool Khaokhram chaired a meeting with Watchree Wanserirn, director of the Thai Dairy Promotion Organization, and senior officials to accelerate expansion into foreign markets. The meeting included consultants and working group members tasked with identifying new revenue streams and international competitiveness strategies.
The group discussed collaboration with agricultural attachés at Thai diplomatic missions in China and Indonesia to develop foreign market expansion plans. Currently, the Thai Dairy Promotion Organization relies primarily on neighboring Myanmar and Laos. The initiative targets six initial countries: Malaysia, Singapore, Vietnam, Philippines, Indonesia, and China, leveraging Thailand's 100% pure dairy products and geographic advantages.
Minister Wachirapool emphasized the need to generate revenue through pricing reforms, premium product launches, expanded marketing channels, and promotions to compete in open markets. The ministry will coordinate with agricultural attachés to negotiate trade terms, resolve regulatory barriers, and conduct market analysis on consumer demand, pricing, and key players in each target country. Plans include business matching between the Thai Dairy Promotion Organization and interested distributors, with Malaysia and Indonesia as priority markets for potential halal market expansion.
