During the rainy season, many Thais abandon travel plans, particularly outdoor activities, under the assumption that rain and golf are incompatible. Yet Pinehurst Golf Club & Hotel transforms the monsoon months into its most vibrant season, showcasing its sprawling green landscape near Bangkok. The facility now functions as a Golf & Lifestyle Community, offering not only a championship 27-hole course but also a hotel, spa, café, restaurant, swimming pool, and nature-immersed recreation areas available year-round.

Korn Patcharasoong, Vice President Advisor of Pinehurst Group, explained that modern urbanites no longer seek golf-only venues but green spaces where they can relax, work, socialize, and spend family time in one day. Pinehurst has evolved beyond golf into a "happiness destination" where rainy season—typically low season for many businesses—becomes the most beautiful and ideal escape near Bangkok.

The venue offers ten reasons to visit, even for non-golfers: a legendary championship course just minutes from central Bangkok; a 27-hole international championship layout designed by renowned Japanese architect Yoshihara Aihara; historic hosting of global tournaments including the 1992 Johnnie Walker Classic and 1994 Thailand Open; and official accommodation for international badminton and water polo athletes.

Thai coffee brand Gafae Phansai Thai is expanding beyond beverages into the booming street food market with a new concept called Kuaytiaw Reua Phansai Thai. The flagship location opened in Rangsit Khlong 3 in early 2025, featuring a complete food and beverage experience with coffee, bakery, and traditional boat noodles under one roof.

According to Anon Rattanamankhong, operations director at Gafae Phansai Thai, while coffee remains the company's core business, the new venture addresses growing market demand and expands the brand's lifestyle appeal to modern consumers. The expansion leverages the brand's existing Max Card membership program to connect coffee drinkers with exclusive benefits at the new noodle shops. Currently operating five locations, the company aims to reach 20 branches by the end of 2026.

The boat noodle shop maintains the brand's Creative Thai Taste philosophy, sourcing quality local ingredients for signature dishes. The signature menu features En Moo Hatyai—tender pork shipped directly from Songkhla—served in a clear broth infused with herbs. The restaurant emphasizes premium-quality ingredients, meticulous preparation, and authentic recipes, including special chili paste and fresh daily pork cracklings. Bowls start at 65 baht, with appetizers including fried dumplings, grilled meatballs, and spicy salad, plus desserts. The concept targets upmarket street food diners seeking cleanliness, quality, and comfort in an air-conditioned setting.

ICS Lifestyle Complex and Thailand Board Game Show are hosting "Thailand Board Game Show Go arounD," bringing the Thai board game festival on the road. The event offers attendees a chance to meet players and collectors, and experience Thai board games firsthand through hands-on play, learning, and competition. The festival runs July 24–26 at the M Floor Event Space of ICS Lifestyle Complex (opposite Icon Siam).

The festival is divided into three main activity zones serving both newcomers and board game fans. bgn Squad Activities offers intense gameplay experiences including Trench Crusade (a dark fantasy war game), tabletop role-playing games, DIY My Meeple where visitors can design custom game pieces in their own style, and silent bidding for exclusive promotional cards.

Another highlight is the Mini Thai Board Game Exhibition, a curated showcase of Thai board game works and stories reflecting the development of Thailand's creative industry, which is gaining recognition from players domestically and internationally.

For competitive players, the Thailand Board Game Play Area features various board games with a Mini Competition allowing players to test their skills in popular games with prizes, plus Board Game Bingo where participants hunt for Thai board game symbols to collect special sticker prizes.

All participants in the DIY My Meeple activity receive a custom meeple as a souvenir, while competition winners receive trophies and a board game carrying bag from bgn. The event invites visitors to explore the world of board gaming beyond entertainment at Thailand Board Game Show Go arounD 2026, running July 24–26, 2025 at M Floor ICS Lifestyle Complex opposite Icon Siam.

The "Thailand: The Land of Tropical Fruits 2026" initiative continues to promote Thai fruit consumption by selecting Si Muang Market in Ratchaburi province as a key hub linking quality produce from orchards to consumers. Working under the Department of Internal Trade, Ministry of Commerce, the campaign aims to distribute Thai fruits during peak harvest season and create market opportunities for farmers nationwide.

Si Muang Market is recognized as one of Thailand's major agricultural and fruit trading centers, with the capacity to gather and distribute produce from farming regions across all provinces to retailers, businesses, and consumers. The market plays a vital role in driving the country's agricultural trade system and serves as a crucial connection point enabling rapid and efficient distribution of produce that meets consumer demand.

During peak fruit season, expanding sales channels and boosting consumption are essential mechanisms for stabilizing prices and ensuring steady income for farmers. The "Thailand: The Land of Tropical Fruits 2026" campaign is designed to connect orchard produce with high-potential markets while offering consumers quality fruit at fair prices.

Shoppers will find a wide variety of Thai fruits including durian, rambutan, mangosteen, longkong, and seasonal fruits from production areas nationwide. The event features promotional activities to encourage consumption and enhance consumer value within Si Muang Market's bustling trading atmosphere. The market has earned the trust of both traders and consumers for its product quality, diversity, and management standards.

Hosting this campaign at Si Muang Market highlights the potential of modern wholesale markets that function beyond simple buying and selling—serving as a crucial mechanism linking producers, traders, and consumers while enabling efficient distribution of Thai agricultural products to end markets. This supports grassroots economic growth and strengthens the country's agricultural sector.

The Department of Internal Trade continues to expand the "Thailand: The Land of Tropical Fruits 2026" campaign across important markets in different regions to build awareness and encourage seasonal fruit consumption. The initiative aims to connect market networks nationwide as a key channel for distributing farmer produce to consumers everywhere, embodying the concept "From Quality Orchards to Thai Consumers Nationwide" and creating mutual benefits for farmers, businesses, and consumers.

Green leaves don't always give just green. Red berries might not produce red. And yellow roots may hide vibrant pink deep inside. Nature conceals far more color than we imagine. In Ban Lai Kaew, Doi Tao District, Chiang Mai Province, villagers continue to preserve the wisdom of drawing these colors from roots, leaves, flowers, fruits, and bark, creating textiles with a character unlike any other.

The star of Ban Lai Kaew's colors is the "slaang" plant—a modest shrub that, when its yellow roots undergo the heat of dyeing, miraculously transforms into brilliant pink. This pink has become the hallmark of Karen Poi Luang weaving from Ban Lai Kaew right up to today.

Nature holds infinite colors, yet how people discovered and passed down these color secrets is a wonder spanning many lifetimes. Though many communities once knew about the slaang plant, over time that knowledge gradually faded. At Ban Lai Kaew, however, the knowledge of slaang colors continues to be passed down steadily and still glows in the weavings of the Ban Lai Kaew weaving group to this day.

The charm of slaang lies not in a single pink shade but in a spectrum ranging from soft pastel pink to bright, vibrant, lively pink.

Slaang is just one of the village's dye plants. Villagers also dye cotton yarn yellow from mango leaves, and achieve blue, indigo, and navy from indigo and other plants. They create brown and earth tones from acacia, gray and black from myrobalan fruits, and use many other plants as well, making Ban Lai Kaew like a village of dye plants.

The Ban Lai Kaew weaving group grows cotton themselves, spins the yarn themselves, and dyes everything themselves at every step. This gives them a diverse natural cotton palette in many shades to freely choose from when weaving and creating patterns—not limited to just a few traditional tones.

Meanwhile, knowledge of natural dyes never stops. It continues to be tested, developed, and improved. As dyers find joy in discovering new colors, weavers can endlessly create patterns and color combinations, giving the textiles of the Ban Lai Kaew weaving group a distinctive, striking character that stands out wherever they go.

Each cloth from Ban Lai Kaew tells not only beautiful patterns but also stories of wisdom, nature, and people who work together to preserve the colors within their community—one thread at a time, one weaving at a time.

TIPCO Food has elevated Thai brands to the world stage, bringing three flagship brands to win the Superior Taste Award 2026 at the three-star level (3 Stars) from the International Taste Institute in Belgium, a leading global institution for evaluating the taste of food and beverages. The award was judged by Michelin-starred chefs and sommeliers from leading European professional associations, reflecting quality standards recognized by international experts. This year, TIPCO Food's three main product groups—TIPCO 100% fruit juice, Aura Natural Mineral Water, and fragrant pineapple—all received top-level taste certification, affirming quality and taste recognized by international experts.

As TIPCO celebrates its 50th anniversary, this success reflects the company's vision and commitment to continuously delivering high-quality products across all business divisions, from raw material selection, research and development, to quality control at every stage, to create the best taste experience for consumers both in Thailand and in foreign markets.

The success of "Aura mineral water (Aura 100% Natural Mineral Water)" reinforces its position as Thailand's leading premium natural mineral water brand, after winning the Superior Taste Award 2026 at the three-star level from the International Taste Institute for the seventh time in ten years, reflecting taste and quality standards recognized internationally.

Aura mineral water is 100% natural mineral water enriched with naturally occurring minerals, filtered naturally from sources beneath natural forests, maintaining the quality and distinctive soft, easy-to-drink, and refreshing taste every time, earning continuous recognition from international taste experts.

Another source of pride for TIPCO is 100% honey orange juice, which has won the Superior Taste Award consecutively for the sixth year, reflecting outstanding taste and quality assessed by international experts, and affirming TIPCO's expertise as a pioneer in Thailand's premium juice market.

The distinctiveness of TIPCO orange juice comes from meticulous attention at every step, from selecting quality orange varieties from suitable growing areas to maintain the distinctive sweet, smooth, and balanced taste throughout the year, combined with production processes under strict quality control standards to preserve taste and value from real fruit through 100% NFC Juice (Not From Concentrate) innovation, demonstrating transparent production processes with every carton containing no concentrated orange juice, maintaining taste, aroma, and an experience close to fresh fruit while serving as a source of natural vitamin C, answering the needs of modern consumers seeking premium juice from 100% real fruit who value quality, freshness, and natural value.

This success not only reflects the taste standards of TIPCO orange juice but also proves TIPCO's commitment to elevating the Thai juice industry to international standards, delivering taste and quality recognized by experts worldwide to every consumer. The success of all three brands is capped with fragrant pineapple.